USA PAVILION &

EXPO MILANO SITE AMERICAN RESTAURANT USA PAVILION

EXPO 2015 = WORLD’S FAIR Theme: Feeding the Planet. Energy for Life Timing: May 1 st to October 31 st 2015 Participants: 142 participating countries + Corporate pavilions (e.g. Coca-Cola, Apple, …) Visitors: – million visitors expected (40% Italian) – 1 billion virtual visitors Audience: business, government delegations, public institutions, regulatory authorities, policy makers, consumers Importance: historical showcase of innovation and contribution to progress (e.g. light bulb, elevator, diesel engine, ice-cream, touchscreen, etc.) USA Pavilion: showcase innovation and responsibility as a core of America’s values

USA PAVILION

WHY ? Mars has been vetted by the State Department as one of the most respected and responsible companies reflecting the theme of the USA pavilion Mars’s brands and products have deeply influenced the American food & beverage industry becoming one of its main market leaders Mars can help deliver exciting programming giving visibility to its sustainable and innovative operations Mars is a premium player in the B2C space reflecting the best standards of American companies

BENEFITS OF PARTICIPATION Showcase Mars’s products, leveraging the pavilion and the American Restaurant with product tasting for consumers across the world highlighting the benefits of combining both security and protection while offering high quality products Sponsoring one of the food trucks travelling trough USA and Europe then parked in the pavilion grounds to increase brand visibility Mars can help drive programming content (e.g. for pavilion exhibition, TED talks, conferences, seminars, etc.) addressing the audience with tailored topics such create healthy habits (chewing sugar free gums), sustainable operations (e.g. Sustainable in a generation), scientific research (Mars Advanced Research Institute, The WALTHAM ® Centre for Pet Nutrition ), etc. Using the USA pavilion’s VIP areas, conference Rooms and roof ‐ top terrace for organizing business meetings, hosting presentations and round table with potential business partners Engage with members of top US/European/Italian institutions and the delegations from the 142 participant countries to strengthen relationships and discuss policies issues (i.e. Transatlantic Trade and Investment Partnership)

BECOMING A PARTNER Partnership opportunities range from 1 to 5 million dollars depending on the level of involvement Technical table will be opened to define the the benefit package which best suits Mars’ values, brand awareness and networking opportunities List of partners committing by March 15 th will be submitted to President Obama on March 27 th in the occasion of the signing in Rome of the USA’s Participation Contract with Expo 2015