Lapsed Donors & Year-end Strategies

LYBUNTS-Last Year But Unfortunately Not This Year SYBUNTS- Some year but unfortunately not this year LYBUNT/SYBUNT- What’s the Difference

Generate and Segment your list Board members  Are there any uncommitted?  Do any have unpaid pledges from current year campaigns and/or events?

Generate and Segment your list Top Donors-  Determine if there are any people that would warrant a face-to-face visit.

Generate and Segment your list Top Donors-  Determine if there are any people that would consider giving a challenge gift.

Event Attendees- Who Gave Who did not (a person who did not give beyond the cost of the of attendance or attended as part of a company/individual sponsored table Generate and Segment your list

 Envelopes  Letter on letterhead stationery. If possible, use paper the size of personal stationery: 7 by 10 inches.  Enclosure (Optional)  Pledge or other response card  Reply envelope, decide whether your organization or the reader will pay for postage Order Supplies

Web Site: What does it look like? Is it current? Is it user friendly? Does the fundraising message match the message in the letter? Does it have a donate now button? Add the Donate Now Button to your s during the campaign

Bring focus to your theme Make the message about the kids Identify your year-end message

Donors primed and ready Likely to increase the response rate Send a Warm-up Letter, Postcard or

Solicitation letters tweaked for the audience Follow up letter Thank you letter Write your letters

Consider the size of your paper. Choose your format and your font carefully Start with a personal hello Tips on letter writing

Begin the letter with thank you Emphasize the positive Clear call to action Tips on letter writing

A specific amount of your request A donation process that makes it easy to give Thank the readers for being willing to help Sign each letter Add a P.S.! can be an effective place to rephrase your donation request or perhaps invite readers to consider donating a lesser amount

Send the letter Follow-up with a phone call Send thank-you note Make a thank you call Send a follow-up letter to donors who have not responded Repeat

December 30 – 31 Strategy Different media reinforces your message Maximize online giving Gift is received before the end of the year. Donor habits may be changing

January Strategy Your first step in 2012 stewardship Send year-end statements to all donors who gave in 2011

Q and A

Resources BGCA.NET Click on FUNDRAISING Click on theFUNDRAI$INGbank Go to The Vault Go to Year-end Fundraising

Thank you!!!