Components of a Local Food System: Cooperatives & Retail Distribution.

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Presentation transcript:

Components of a Local Food System: Cooperatives & Retail Distribution

Lessons in Starting & Sustaining Great Relationships

Lesson 1: Know Your Niche * Take broad goals and ground them in something simple and achievable

Eastern Carolina Organics was founded to cultivate a sustainable food system by providing a viable production and distribution network to our customers and farmers. distribution We serve consumers who aren’t going to farmers markets & CSAs and the growers who want to produce the volume to feed the wholesale market. Serve Your Mission

Lesson 2: Honesty is the best policy *If you don’t know- ask. *Buyers should be your best teachers.

Lesson 3: Start With What You Grow Well (and like to grow)

Identify supply opportunities o Consider crops, farmers, equipment, labor o Consider variety vs specialty production; compare demand with distance to market Pricing o Calculate costs of production o Conduct market research (surveys + comp shopping) Use Teamwork & Collaboration

Lesson 4: Survey Your Market *Start Simple- What crops are they looking for? *Protect the Community- have they talked to other farms about these crops this season? *What price range can they generally pay? *What weekly volume would they generally need?

Lesson 5: Don’t Over-promise! *Research if the acreage & labor can match the price range *If so, follow up with what harvest window you expect to be able to deliver these items * Also confirm in advance: weekly harvest volume, variety preferences, packaging needs

Lesson 6: Make a Realistic Schedule *Advanced Notice *Pricing Check-in *Availability Notification *Order Deadline *Confirming Orders *Delivery Days/Times *Payment Terms

Lesson 7: Be ready for anything… and persist! * Anticipate and Over-communicate Problems *Crop Surprises—deal ASAP! *Errors—deal ASAP!

Lesson 8: The “little things” are very, very big *Host farm tours *Visit the warehouse and stores, talk to all depts/levels *Offer ads/sales *Thank them for support in terms of $$ *Offer to conduct marketing demos

Lesson 9: Recognize we’re building a movement and changing a system *Typical business rules don’t always apply *Typical farming rules don’t always apply *Keep in mind all of the components of a LFS

Lesson 10: Surround yourself with people you like and trust * Integrity is especially important in a value-based business