Theories of Communication Week 4 – Sound Recording and Radio MMC110 Instructed by Hillarie Zimmermann MMC110 Instructed by Hillarie Zimmermann

Today’s Class Guest Lecturer – Ron McFadyen Review chapters 5 & 6 Review homework Guest Lecturer – Ron McFadyen Review chapters 5 & 6 Review homework

Guest Lecturer – Welcome to Ron McFadyen!

Week 3 – blog comments How were the internet newspaper sites similar/different? Can you tell which ones come from the same media conglomerate? Which were the easiest to navigate? Which look the most like a printed newspaper? Do you think on-line newspapers will eventually replace printed newspapers? How were the internet newspaper sites similar/different? Can you tell which ones come from the same media conglomerate? Which were the easiest to navigate? Which look the most like a printed newspaper? Do you think on-line newspapers will eventually replace printed newspapers?

Characteristics of Radio The blind medium Radio is everywhere – part of people’s daily routines, global medium Offers a mix of entertainment and information

The Decade’s Most Important Trends in Radio/Sound Recording Decline in traditional radio listenership Among consumers 18 to 24 years old, the tune-in rate has dropped by almost 22%. The birth and troubled childhood of satellite radio The growth of internet radio iPod and iTunes lure listeners away from terrestrial radio Podcasting Recent poll shows that CBC Radio continues to lose some of its long time audiences, due largely to its music programming strategy. National Public Radio listenership is growing in the USA

Your Media Habits Are podcasts part of your media habits? How many people buy their music off of iTunes? Does radio still play a large part of your listening habits (music, news, weather)? Discuss in groups of three. Are podcasts part of your media habits? How many people buy their music off of iTunes? Does radio still play a large part of your listening habits (music, news, weather)? Discuss in groups of three.

Social Issues and Music Objectionable lyrics are an issue today and have always been an issue. Read lyrics for two songs. Visit the Canadian Broadcast Standards Council website ( and using their code of ethics/violence code determine if they can be played on the radio during the day. Review results of the hearings. Objectionable lyrics are an issue today and have always been an issue. Read lyrics for two songs. Visit the Canadian Broadcast Standards Council website ( and using their code of ethics/violence code determine if they can be played on the radio during the day. Review results of the hearings.

Canadian Content on the Radio English language stations must play 35% CANCON French-language stations must play 65% CANCON Two of four conditions: M (music): The music must be written by a Canadian citizen A (artist): The music or lyrics must be principally performed by a Canadian artist P (produced/performed): The recording must have been either produced in Canada or performed and broadcast live in Canada L (lyrics): The lyrics must be written by a Canadian English language stations must play 35% CANCON French-language stations must play 65% CANCON Two of four conditions: M (music): The music must be written by a Canadian citizen A (artist): The music or lyrics must be principally performed by a Canadian artist P (produced/performed): The recording must have been either produced in Canada or performed and broadcast live in Canada L (lyrics): The lyrics must be written by a Canadian

WHY CANCON? Promotes Canadian culture. Helps to strengthen the Canadian music industry. Promotes Canadian culture. Helps to strengthen the Canadian music industry.

Streaming Crisis The myth of free music Music Canada ( representing Canada’s major labelswww.cria.ca The myth of free music Music Canada ( representing Canada’s major labelswww.cria.ca

Final Points The impact of music is huge. Changes in technology are impacting the sound recording industry and radio. These forms of mass media are having to adapt to their changing listener needs to stem the decline in listenership. The impact of music is huge. Changes in technology are impacting the sound recording industry and radio. These forms of mass media are having to adapt to their changing listener needs to stem the decline in listenership.

Assignment No. 1 – Reflection Paper

Homework Pre-read Chapter 9 for next class Comment on the blog Library visit during next class. Meet in class at 1:00. Will go immediately to library. Discussion Paper #1 due on October 14 th. Pre-read Chapter 9 for next class Comment on the blog Library visit during next class. Meet in class at 1:00. Will go immediately to library. Discussion Paper #1 due on October 14 th.