Shopping Site Evolution Sieng Van Tran TradeDoubler Summit 2008.

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Presentation transcript:

Shopping Site Evolution Sieng Van Tran TradeDoubler Summit 2008

Love, Rock n Roll &......

What's love got to do with it?

Emotional Commerce

Encourage participation

Social Computing Consumer demand -> idea -> tribes -> sales

Key trend

Strategy for shopping sites of the future Lower Cost Structure Growth Lower Prices Selection & Convenience Sellers/ Suppliers Customer Experience Traffic

Self Organised Growth

You Don’t Have to Pay for Google Love

Be like Water! And you will find more Google Love

Sieng Van Tran

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