SPEECHMARK ADVERTISING SUMMER CAMPUS 2010 Training in mini-group (2 to 4 participants) Inter-enterprise COURSE ORGANISATION DATES: From 26 th July to 3rd September TIMES: 10:00 to17:00 MINIMUM LEVEL: European Common Framework – B1 PROGRAMME: Sign up for 1 to 5 days (7 hours per day) COST: 40€HT per hour/per participant Speechmark Language Training SPEECHMARK campus

OBJECTIVES BE READY TO WORK ON INTERNATIONAL BUSINESS Build confidence and fluency of expression for face to face and telephone contacts Improve listening skills to understand speakers with different accents and styles of speech Acquire language and techniques for presenting your agency, strategies and creative work Enlarge professional vocabulary to speak about marketing, advertising, media and new technology Speechmark Language Training EVALUATION 1 Entry Test: Oxford Online Placement Test and telephone interview with a trainer SPEECHMARK campus

APPROACH The course is organised as 5 themed days: Pitching, Strategy, Insight, Creativity and Innovation. The training is activity-based using real-world resources as a starting point for discussion, games, role-plays and presentations. Each day includes an English-speaking lunch, work on listening skills, functional language for presenting or participating in meetings and vocabulary-building exercises. Mobility is the leitmotif of the week with lessons on your feet, out of the office: tweet from concept stores, explore your world with Foursquare. RESOURCES Professional English In Use – Marketing Commercials, print ads Marketing and advertising case studies Reports and articles from the trade press The course is taught by the Speechmark international team of trainers. Speechmark Language Training EVALUATION 2 Exit Test: Vocabulary quiz and evaluation with trainer SPEECHMARK campus

PitchingStrategyInsightCreativityInnovation MondaysTuesdaysWednesdaysThursdaysFridays Is crowd-sourcing the future? Visit a flagship storeThe semantic web: Google launches Me Sneak preview of TV shows Explore the city with Foursquare Understand and discuss an advertising strategy Stand-up speech about new marketing paradigms Handle questions: the RACER model Report on consumer behaviour Illustrate your point of view Comment on and judge ads Report on innovative technology for communications Lunch in English Present an advertising case study Structure your presentation Use signposts Present a strategy Engage with international audiences Work with Powerpoint Make facts and figures memorable Sell creative work - identify your presenting style Participate in a brainstorming session on branded entertainment Handle client criticism with diplomacy How is mobility transforming advertising? Mystery tweeter - tweet on consumer behaviour Visit a concept store and comment on visual trends Review Key News Listening and meeting skills Presenting Move Social skills and debating skills Speechmark Language Training