Session 13 CREATING AND MANAGING CHANGE Mata kuliah: A0012 – Manajemen Umum Tahun: 2010

18-2 Learning Objectives After studying Chapter 18, you will know: –what it takes to be world class –how to manage change effectively –how to best prepare for the future

Outline Materi Becoming World Class Managing Change Shaping the Future Bina Nusantara

18-4 Becoming World Class Sustainable, great futures –essential characteristics of enduringly great companies strong core values driven by stretch goals change continuously –drive for progress via adaptability, experimentation, trial and error, opportunistic thinking, and fast action focus primarily on beating themselves –in sum, great companies have core values, know what they are and what they mean, and live by them

18-5 Becoming World Class (cont.) The tyranny of the ‘or” –the belief that things must be either A or B, and cannot be both –belief that only one goal but not another can be attained –often is invalid always is constraining The genius of the “and” –ability to pursue multiple goals at once deliver multiple competitive values to customers perform all management functions reconcile hard-nosed business logic with ethics lead and empower

18-6 Managing Change Organizational change is managed effectively when: –organization is moved from its current state to a planned future state –the change works as planned –the transition is accomplished without excessive costs to the organization or to individual organizational members People are the key to successful change –people must take an interest and active role in helping the organization as a whole –permanent rekindling of individual creativity and responsibility should be a consequence of change

18-7 Managing Change (cont.) Motivating people to change –people must be motivated to change people often resist change –General reasons for resistance Inertia - people don’t want to disturb the status quo Timing - managers should introduce change when people are receptive Surprise - resistance is likely when change is sudden, unexpected, or extreme Peer pressure - work teams may band together in opposition to change

18-8 Managing Change (cont.) Motivating people to change (cont.) –Change-specific reasons for resistance Self-interest - care less about the organization’s best interest than they do about their own best interests Misunderstanding - people may resist because they don’t fully understand the purpose of the change Different assessments - employees receive different - and usually less - information than management receives –such discrepancies cause people to develop different assessments of proposed changes

18-9 Implementing Change Unfreezing (breaking from the old ways of doing things) Moving (instituting the changes) Refreezing (reinforcing and supporting the new ways)

18-10 Managing Change (cont.) Motivating people to change (cont.) –General model for managing resistance Unfreezing - realizing that current practices are inappropriate and the new behavior must be enacted –performance gap - important contributor to unfreezing »the difference between actual performance and the performance that should or could exist »can apply to the organization as a whole or to departments, groups, or individuals Moving - instituting the change –begins with a vision of where the company is heading Refreezing - strengthening new behaviors that support change –implementing controls that support the change

18-11 Managing Change (cont.) Motivating people to change (cont.) –Specific approaches to enlist cooperation Education and communication - communicate not only the nature of the change but its logic Participation and involvement - listen to the people who are affected by the change –should be involved in the change’s design and implementation Facilitation and support - make the change as easy as possible –provide resources and training needed to carry out the change –listen patiently to problems Negotiation and rewards - change may be resisted until management agrees to one or more concessions –rewards should be restructured to reinforce the change

18-12 Managing Change (cont.) Motivating people to change (cont.) –Specific approaches to enlist cooperation (cont.) Manipulation and cooptation - resisting individual given a desirable role in the change process Coercion - apply punishment or the threat of punishment to those who resist change –each approach has advantages and disadvantages –change leaders need to build in stability throughout the process

18-13 Managing Change (cont.) Harmonizing multiple changes –total organization change - introducing and sustaining multiple policies, practices, and procedures across multiple units and levels such change affects the thinking and behavior of everyone –change efforts usually are simultaneous but not coordinated companies introduce new changes constantly –many are perceived to be fads –change efforts helped by avoiding fads management needs to “connect the dots” –integrate the various efforts into a coherent picture that people can see, understand, and get behind

18-14 Leading Change Empowering broad-based action Generating short-term wins Communicating the change vision Establishing a sense of urgency Creating the guiding coalition Developing a vision and strategy Consolidating gains and producing more change Anchoring new approaches in the culture

18-15 Managing Change (cont.) Leading change –establish a sense of urgency - examine current realities and pressures in the marketplace identify both crises and opportunities urgency is driven by compelling business reasons for change –create a guiding coalition - put together a group with enough power to lead the change over time, support must expand outward and downward –developing a vision and strategy - determine the idealized, expected state of affairs after the change is implemented image will be a target that can clarify expectations, dispel rumors, and mobilize people’s energies

18-16 Managing Change (cont.) Leading change (cont.) –communicating the change vision - use every possible channel and opportunity –empowering broad-based action - get rid of obstacles to success encourage risk taking empower people –generate short-term wins - create small victories to demonstrate progress –consolidate gains and produce more change - keep changing things in ways that support the vision –anchor new approaches in the culture

18-17 Shaping The Future Reactive change –response that occurs when events in the environment have already affected the firm’s performance problem-driven change Proactive change –response that is initiated before a performance gap has occurred Exercising foresight –impossible to the know the future with certainty –create core competencies that will allow the firm to respond to changing customer demands

18-18 Shaping The Future (cont.) Learning continuously –a vital route to renewable competitive advantage –requires: a clear, strategic goal to learn new capabilities a commitment to constant experimentation –relentless drive to be better in every way –everyone engages in exploration, discovery, and action –process generates learning on a more individual level leads to personal growth and development

18-19 Learning Cycle: Explore, Discover, Act (cont.) Pursuing growth –cost cutting sooner or later reaches its limits –must be able to go for growth by increasing revenues easier to get a dollar of profit growth by cutting costs than by raising revenues Seizing advantage –ultimate form of proactive change is to create new markets and transform industries –create new competitive arenas, transform your industry, and imagine a future that others don’t see

18-20 Learning Cycle: Explore, Discover, Act (cont.) Creating the future –different strategic postures to prepare to compete in an uncertain future –adapters - take the current industry structure, and its future evolution, as givens choose where and how to compete used by companies in fairly predictable environments –shapers - try to change the structure of their industries create a future competitive landscape of their own design requires high-stake bets

18-21 Learning Cycle: Explore, Discover, Act (cont.) Shaping your own future –Into the future commit to lifelong learning requires occasionally taking risks –moving outside of your “comfort zone” being open to new ideas –Success in the future will come from: shaping the future and adapting to the world being clear about what you want to change and being responsive to others’ perspectives pursuing your vision and understanding current realities leading and learning