Home Security in a Box

Market Size/Opportunity Rental Properties Small Homes RVs House Boats/Smaller Yachts Foreclosures New Construction

Key SET Factors Great number of foreclosures in US Consumers are more sensitive about property Increasingly a nomadic society People are losing faith in city and state funded security Apartments and Condos don’t typically have security systems High-speed networks enable portability Wi-Max expansionHome security has a complicated buying process More and more people shop at large retailers

Why Should Honeywell be Interested? Integration with current business Most technology exists Infrastructure exists or is pending Potential for retailer exclusivity Multiple ways to generate revenue Portable system – increases customer loyalty Helps get the Honeywell brand in more homes

“Big” Questions to Answer System specifications; For example: Basic VS Sophisticated Options by price Can a relationship with a major retailer happen? How possible is a kiosk in that retailer? What are the details/timing of the Wi-Max network? How portable can we make the system? Competitive risk?