The Impact Of Social Media In Healthcare 3rd National Consumer Driven Healthcare Summit October 20, 2008 Fard Johnmar Founder Envision Solutions, LLC w: p:

2 2 Overview The Basics Social Media & Health Leveraging Social Media

3 3 Overview The Basics Social Media & Health Leveraging Social Media

4 4 Just What Is Social Media? Social Media Is Defined As... Interactive technologies that enable people to share opinions, insights, experiences and perspectives.

5 5 But What Does It Mean? Consumers Have More Power!

6 6 What Technologies Are People Using? Key Social Media Technologies Video Sharing Websites Message BoardsWikisSocial NetworksBlogs Mobile Phones

7 7 Overview The Basics Social Media & Health Leveraging Social Media

8 8 Key Health System Drivers

9 9 Yes, Internet Is Playing A Big Role In Health Harris Interactive, July 2008

10 But... Consumers Are Not All-Powerful

11 Social Media Can Have The Most Influence On... Health Information Sharing Medical Decisions

12 What’s The Evidence? Social Media Is Being Used By Health Searchers Health Information Sharing

13 What’s The Evidence? Social Media Viewed As Helpful Health Information Sharing 75% Percentage of health Web users who have turned to social media when seeking medical information or support. iCrossing, January 2008

14 What’s The Evidence? Young Most Trusting Of Social Media Content Health Information Sharing

15 What’s The Evidence? Sermo Influencing Physician Behavior Medical Decisions

16 What’s The Evidence? FDA Launches Anti-Depressant Trial Due To Complaints On Online Forum Medical Decisions

17 Overview The Basics Social Media & Health Leveraging Social Media

18 Leveraging Social Media Communicating In Social Networks

19 Now, Your Questions Please Discussion