Community Relations Commission Multicultural Marketing is smart marketing Dr Stepan Kerkyasharian AM Chairperson

Economic Climate  Tough times = tough measures  Marketing strategies = back to basics or try something new?  Tools = traditional, media, online or invent new ones?

Multicultural marketers  Combined use of mainstream and ethnic media  Learning multicultural consumers’ behaviour and purchasing patterns  Attracting a multicultural workforce  Engaging a multicultural market

The CRC  Policy advice  Community consultation  Interpreting and translation  Ethnic media  Multicultural marketing

MediaLink reports

National Multicultural Marketing Awards

Multicultural Marketing Network