Benjamin, Horkheimer/Adorno, Hedbidge. The Work of Art In the Age of Mechanical Reproduction, 1936 Walter Benjamin.

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Presentation transcript:

Benjamin, Horkheimer/Adorno, Hedbidge

The Work of Art In the Age of Mechanical Reproduction, 1936 Walter Benjamin

Middle Ages engraving and etching the wood cut; beginning of the nineteenth century lithography, the illustrated newspaper, photography; Around 1900 technical reproduction reproducibility works of art causing profound change in their impact upon the public Benjamin, 1235

2009, Google Espresso Kiosk

the aura

Hannah Höch, Cut with the Dada Kitchen Knife through the Last Weimar Beer-Belly Cultural Epoch in Germany, 1919 collage of pasted papers, 90 x 144 cm, Staatliche Museen, Berlin. Luis Bunuel and Salvador Dali Un Chien Andalou, 1929 silent film 16 minutes

"The camera introduces us to unconscious optics as does psychoanalysis to unconscious impulses" Benjamin, 1239

"...instead of dropping seeds from airplanes, it drops incendiary bombs..." Benjamin, 1240

The Culture Industry as Mass Deception, 1944 Max Horkheimer and Theodor Adorno

"Those who are so absorbed by the world of the movie - by its images, gestures, and words - that they are unable to supply what really makes it a world, do not have to dwell on particular points of its mechanics during a screening." Horkheimer and Adorno, p1244

"... they react automatically." p1244

"...Style represents a promise in every work of art....that it will create truth by lending new shape to the conventional social forms... [this promise] is as necessary as it is hypocritical" Horkheimer and Adorno, p1245

"Instead of exposing itself to this failure in which the style of the great work of art has always achieved self-negation, the inferior work has always relied on its similarity with others - on a surrogate identity. " Horkheimer and Adorno, p1245

Subculture: The Meaning of Style, 1979 Dick Hebdige

"Nevertheless, I was sure that this puny and most humble object would hold its own against them; by its mere presence it would be able to exasperate all the police in the world; it would draw upon itself contempt, hatred, white and dumb rages." The Thief's Journal, Jean Genet, p14

action | reaction culture | subculture signifier | signified

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