Creation of brand. Introduction: Creation of brand -> Concrete processus To understand and to follow the steps.

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Presentation transcript:

Creation of brand

Introduction: Creation of brand -> Concrete processus To understand and to follow the steps

A distinctive sign to distinguish the product or service A name, a word, a phrase or a visual symbol A benchmark for consumers Brand definition

Step 1: Creation of brand To find an idea To submit to the INPI

Step 2: Research Market research To analyze competition To ensure the existence of potential customers and interested To define the target To analyze the financial requirements

Step 3: Creation of name A timeless name An effective name An original name

Step 4: Creation of brand identity A name A graphic chart an ethical A predominant Message a global marketing strategy A line of communication A range of prices

Step 5: Creation of brand image To convey a message To transmit values To create a reputation

Apple Steve Jobs and Steve Wozniak Creating a community Successful mission The most popular brand

Conclusion: TO THINK TO CREATE TO COMMIT

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