Qmags At The Cutting Edge of Digital Publishing

Mobile (Platform, Specification and Features) Template Elements ( Your home page will be the only unique page in your mobile edition ): –Cover image with cover date –Linked listing of contents (article titles) Home Page Options ( Any structural changes will affect not only the current issue, but all archived issues, i.e. if you remove the date and time for the current issue, it is removed for all issues): –Date and time –Article Categories, followed by linked listing –Article title, followed by a synopsis, with link to the article Article Pages : (Standard Elements) Standard Elements –Title –Author –Body copy Options ( inclusion or removal of these elements does not constitute a template change article to article, or issue to issue) –Editorial graphic for the article –Advertising banners –Interstitial ads

Mobile (Sample of the Mobile Homepage)

Mobile (Sample of the Mobile Article Pages)

Mobile (Platform, Specification and Features) Advertising : –Ad banners can be placed on every page, or specific pages –Ad banners can appear at the top of the page, the bottom, or both. You can have 2 different adds per page, or randomly rotate banners. –Dimensions for top/bottom of the page banners: 300 x 50 pixels maximum –Interstitial ads can be placed such that a user sees them upon clicking an article link, and has to click “skip” to proceed to the article. The same ad can be placed throughout, or multiple ads can be placed. –Dimensions for interstitial ads: 300 x 400 pixels maximum –If you are including ad banners with live links, you should be sure that those sites have mobile versions. Basic Rules : –No Flash, Java script or video files –Text is best displayed in 1 column, though 2 are available –For optimal load speed, keep graphic size under 30k –Graphics are displayed only above or below text, and can be right, left or center aligned –Use of graphs, charts and spreads should be carefully considered: they may not display well in this medium –Long articles should not run continuously on one page, but be split over 2 or more

Mobile (Sample of the Mobile Advertising Pages) Ad can run on the bottom of the page Ad can run on top of page as well

Mobile (Sample of the Mobile Advertising Pages)

Mobile (Basic Layout) The layout of ALL article pages will be identical. Any change in font, background color, etc. will the current issue, and all archived issues. Colors: Headings, subheads, small bars can all be different colors Hypertext is normally blue, which clicks to purple (standard colors) Background color : We recommend only very light colors, if any. White is the easiest background for reading. Note: backgrounds would need to be consistent for all pages in the current or archived issues. Fonts: Headlines, subheds and copy. (Sans Serif: Arial and Verdana, Serif: Currier New, Times New Roman. Bold, Italics and Underline are available) Images: As with any website, the more images on a page, the slower the magazine page will load. Images can be a variety of sizes, but tall images will tend to extend beyond the “fold” for small screens if allowed to fit width. They can be left, right or center justified Images should not have columns or text to the left or right, but text on top or the bottom is fine Individual decisions will need to be made about whether to include “challenging” graphics, such as charts and graphs and full-page spreads

Mobile (Platform, Specification and Features) Archives: –When new issue is uploaded, the previous issues will be marked as archive. – Archived magazines will have the same layout that they had when they were the current magazine (unless a change has happened to the template) –When the Archive button is clicked from the current issue, the first page that opens is an inventory of issue dates hyperlinked to each issue. Share an article –Reader can send an to anyone from their mobile device using this feature.

Mobile (Tracking and Reporting) Reports – Qmags will collect data on an issue by issue basis, including: –Number of subscribers who have opened the mobile issue –Who has opened the mobile issue. –Which articles have been read, and how many times. –Which ads have been clicked, and how many times. –Who has shared an article, and with whom it was shared, and what words were sent to the person. –Which archives have been accessed, and which articles were clicked. Mobile Platform – Technology: − Front End: Microsoft Asp.Net, Microsoft Asp.Net mobile control − Framework: Microsoft.Net Framework Version 2.0 − Database: Microsoft SQL Server 2005 Mobile Platform – Process: − Our mobile platform has two parts: CMS and Front End − CMS: There are two ways of uploading the articles and images, and one for uploading advertising: Manually – This requires Qmags to extract the content from the magazine PDF page files and upload it into the CMS created to update the articles. XML feed - The client can provide an XML feed from their system and we can configure our CMS to accept the feed and store the content in the relevant fields. − Advertising - CMS also has a section to upload the advertisements. The admin can upload the ads that are specific to the homepage, articles, etc.

If you have any further questions and/or would like to request a demo of the NEW MOBILE edition….. Please contact: Scott Johnson Vice President, Business Development Work: (212) ext 11 Mobile: (201)