10/19/2009

 A free desktop application to manage your AdWords account(s).  Quick and easy for power users to batch edit campaigns, ad groups, keywords and ads.  Overcomes the interface limitations of the Google AdWords web interface.  Features the ability to work offline, save drafts of your changes, and upload changes to the actual account after peer review.

 Advanced searching and editing of account elements  Ability to copy, cut and paste all elements of a campaign  Drastically cuts down loading time between different views of an account

 Keyword suggestion tool is built right in  Keyword multiplier feature. No more need to use 3 rd party combination tools like nPresence!  Also features search-based keyword tool to look up search terms related to your website.  (Keep in mind all of the above are beta features. May not work perfectly!)

 Save precious time when managing your AdWords account  Collaborate with your team more effectively  Resume booster: Learn a tool that many SEM firms use at the professional level

 Exercise: Use the AdWord Editor to refine your ad groups. Cut and paste relevant keywords to form new ad groups. Each person should try to create at least 3 new ad groups from existing ad groups.  Go to Start -> Google AdWords Editor -> AdWords Editor