Lesson 1.5 Important Milestones in SEM History Copyright © 2013 by Sports Career Consulting, LLC

LESSON 1.5 History of SEM Cincinnati Red Stockings are first team to have every player on salary First endorsement deal (golfer Gene Sarazen and Wilson Sporting Goods) Coke teams up with the Olympics as first “official sponsor” of an athletic event First major female endorsement deal Milestones in Sports Marketing History Copyright © 2013 by Sports Career Consulting, LLC

LESSON 1.5 History of SEM Bill Veeck sends 3’7” player to bat in an official game as a promotion ESPN Debuts Syracuse University sells facility naming rights to play in the “Carrier Dome” Olympics made profitable for the first time The Chicago Bears become “The Chicago Bears presented by Bank One” Milestones in Sports Marketing History Copyright © 2013 by Sports Career Consulting, LLC

LESSON 1.5 History of SEM 2010 – FIFA (the governing body for soccer internationally) estimates that just over 3 billion people – nearly half of the world’s population – tunes in to watch the 2010 FIFA Men’s World Cup Final held in South Africa Milestones in Sports Marketing History Copyright © 2013 by Sports Career Consulting, LLC

LESSON 1.5 History of SEM Recording and sound on motion picture film is developed Radio stations begin to air regularly scheduled programming RCA establishes the National Broadcasting Company (NBC) The first color television sets are offered Disneyland opens in Anaheim, California The first regional theme park, Six Flags, opens in Texas Milestones in Entertainment Marketing History Copyright © 2013 by Sports Career Consulting, LLC

LESSON 1.5 History of SEM Turner Cable Network launches the first all news television network, CNN IBM makes the first personal computers available for consumers Music Television (MTV) is launched The first compact disc is released Nintendo introduces its home entertainment system for video games Copyright © 2013 by Sports Career Consulting, LLC Milestones in Entertainment Marketing History

LESSON 1.5 History of SEM Inventor receives patent for MP3 technology Apple introduces iTunes Nintendo launches the Wii platform, revolutionizing the video game industry with the introduction of motion sensor technology Amazon introduces a digital book “e-reader” device known as the Kindle Copyright © 2013 by Sports Career Consulting, LLC Milestones in Entertainment Marketing History