New solutions Imagineering a different problem Rachael Claire West Strategic Creativity.

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Presentation transcript:

New solutions Imagineering a different problem Rachael Claire West Strategic Creativity

Set the Intention Social impact first. (The rest is still important)

Inquire If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes. Albert Einstein

Space Out of your head and into your body Open and sensing Seeing through the eyes of your audience

Boundaries Creative Constraints v Limitations Recognise your assumptions

Practical Creativity Space Inquiry Intention

Engineers influence almost everything we touch and do. We have an amazing capacity for generating an increasingly positive impact. If we want to find solutions that offer more to more people, we must find a new way to see the problem.

Inquire into new possibilities. Rachael Claire West