1. CFA 201: The Entrepreneurial Mindset in Communications and Fine Arts, Online
Professor Edward Lee Lamoureux, Ph.D.
Bradley University
College of Communications and Fine Arts
CLASS FIVE

2. I in I’mART
The purpose of this section is to encourage you to think about your strengths and weaknesses relative to what the opportunity has to offer.
You are encouraged to first determine short and long‐term goals that reflect your desired lifestyle and personal/professional objectives.
Once these are determined, you can better evaluate the impact of the proposed opportunity on them.
Completed chart (I of the I’MART) due Oct. 10/class 8 as Assignment 3

3. I in I’mART
Introspective Analysis

4. I in I’mART
Introspective Analysis

5. Improving learning for entrepreneurship
Single and Double Loop Learning

6. Self-awareness and double loop learning
Merciless self-examination that prompts reinvention of underlying assumptions, goals, and the methods to achieve them.
Argyris, C.; Schon, D. (1978). Organizational Learning: A theory of action perspective.

7. Single Loop Learning How? Outcomes? Techniques
Results
Product/
service
Outcomes?
Techniques
Tactics, tools (action strategies)
Single loop:
Doing things right
How can we work more efficiently?
DO NOT GET STUCK IN SINGLE LOOP LEARNING when solving entrepreneurial problems.
SINGLE LOOP LEARNING asks how can we modify techniques, tools and actions for different results?

8. Single + Double Loop Learning
Use Double Loop Learning when solving entrepreneurial problems.
Is this the most effective
way to reach our goals?
Reflection
Underlying
Assumptions
Why?
How?
Results
Product/
service
Outcomes?
Techniques
Tactics, tools (action strategies)
Single loop:
Doing things right
Double loop:
Are we doing the right things?
How can we work more efficiently?

9. Entrepreneurs and Entrepreneurship
What comes first, the chicken or the egg?
Most approaches to creativity/innovation maintain that folks aren’t creative without a problem to solve/opportunity to leverage.
Perhaps that’s one thing that makes CFA different than engineering or business: We DO believe that inspired creativity happens, sometimes outside of practical considerations.
Sometimes art solves problems, but other times, it expresses meanings, and that’s enough.

10. Entrepreneurs and Entrepreneurship
When the “business”/practical question:
“How can I do that (express meanings artistically) for the benefit of someone other than just me (an audience)”?
comes in, then I have a PROBLEM to solve And probably need entrepreneurial thinking and skills to solve it.

11. One map of the process There are many
We’ll further iterate one this later in the course

12. Ideation and Creativity
You
Your creative process
Your IQ
Your background
Your circumstances
Your unique perspectives

13. We often call it MAKING ART
Ideation
Creativity
You
Your creative process
Your IQ
Your background
Your circumstances
Your unique perspectives
The creativities within it orient us differently than engineers or business people.

14. Art and artist notwithstanding
If you want to apply innovative ideas to circumstances in the world, outside of pure performance for your own creative expression, the rest of the process still applies.

15. Recognition Correct Analysis
Our class focuses on Creativity and Opportunity Analysis.
This model is further built out to preview the full entrepreneurship process
Ideation
Creativity
Problem/Need
Opportunity

16. Solution via Innovation
Ideation
Creativity
Problem/Need
Opportunity
Solution
Innovation
Invention
Application
Re-purpose

17. Successful Business Plan Financing & Profit
Execution and Results
“It” Works & Solves
Successful Business Plan Financing & Profit
Ideation
Creativity
Problem/Need
Opportunity
Solution
Innovation
Execution
Results

18. Everything that can go wrong, might
Solution
Innovation
Problem/Need
Opportunity
Entrepreneurial
Enterprise
Ideation
Creativity
Execution
Results

19. Everything that can go wrong, might AND
Ideation
Creativity
Problem/Need
Opportunity
Solution
Innovation
Execution
Results
Entrepreneurial
Enterprise
Everything that can go wrong, might AND
The Environment
Changes EVERYTHING

20. For next week/Class 6
Paper 1 (Your creative cycle) is due on/before class 6
Read Berringer, Chapter One

21. CFA 201: The Entrepreneurial Mindset in Communications and Fine Arts, Online
Professor Edward Lee Lamoureux, Ph.D.
Bradley University
College of Communications and Fine Arts
CLASS FIVE