Audience Over 1 billion people are on Facebook. It would be dumb to not advertise on Facebook. The advertise feature is new and has many features. This is a cheap and effective way to reach many people.
Ease of Use Facebook is all about trying to make things easy to use. There is an extensive Q and A section when trying to create ads. There is also a free, for the first time, setup service hotline.
The Types There are two main types of advertising on Facebook. There are “Sponsored Stories” which would show up on someone’s news feed if they or a friend liked your page. There are normal advertisements which show up at the side of the news feed.
Audience Because everyone has every little piece of information on Facebook it is relatively easy to advertise to only a target audience. Facebook will use things like Age, Location, Interests, and Education background to target a certain audience
Success Stories State Bicycle Company used Facebook advertising and within a year they saw $500,000 in annual incremental sales from coupon codes and traffic exclusively from Facebook, 12% of traffic to the State Bicycle Co. website came from Facebook, 1/5th cost per click on Facebook compared to other advertising platforms, and10x growth in the number of people who like their Page, from 4,600 to 46,000-plus within 12 months