This presentation is available BeLeaderly.com/oct12

Leadership Brand

“Be famous for something! Know what is your claim to fame.” — General Manager, Software Industry

Who do you know who has branded themself well?

Copyright 2015, Women’s Leadership Coaching, Inc. 3 essential elements for a great leadership brand

Copyright 2015, Women’s Leadership Coaching, Inc. Your ideal career niche What are you passionate about? What does your company/ industry need and value? What are your skills and talents?

Copyright 2015, Women’s Leadership Coaching, Inc. Exercise What is your ideal career niche?

Copyright 2015, Women’s Leadership Coaching, Inc. Your ideal career niche What are you passionate about? What does your company/ industry need and value? What are your skills and talents?

“Be authentic about your own leadership style. Don’t try to change it. Own it. Communicate it. Put a value on it. Put a brand on it.” — Dr. Rohini Anand, SVP, Global Chief Diversity Officer, Sodexo

Copyright 2015, Women’s Leadership Coaching, Inc. Analyst The change agent Technical Lead A passion for excellence Principal Software Engineer Turnaround architect for struggling projects and teams Program Director Go-to person for strategy

“Make your brand scalable.” — Krista Thomas, VP Marketing, The Rubicon Project

Copyright 2015, Women’s Leadership Coaching, Inc. Ask yourself Where do I want to be in 2 years? In 5 years? What brand do I need to become known for now, in order to get there?

Copyright 2015, Women’s Leadership Coaching, Inc. Your brand must evolve as you develop your career Entry-level brands Valuable contributor. Team-player. Specialist. Go-to person. Mid-level brands Strategist. Innovator. Subject matter expert. Change agent. People motivator. Project leader. Builds things that work. Turnaround architect. Intrapreneur. Senior-level brands Visionary. Thought leader. Leader who develops leaders. Charismatic leader. Rainmaker. Quiet Leader. Delivers results.

Copyright 2015, Women’s Leadership Coaching, Inc. Exercise What is your personal brand statement?

Visibility

Results = Reward + Recognition + Make them visible!

Copyright 2015, Women’s Leadership Coaching, Inc. 1.Work less 2.Communicate your brand to others 5% 4 steps for making your brand visible

Communicate your brand to others

Copyright 2015, Women’s Leadership Coaching, Inc. 1.Work less 2.Communicate your brand to others 3.Work hard on the right projects 5% 4 steps for making your brand visible

Women who have outstanding careers get to where they are with a reputation for delivering results.

“Make something great happen. No one tells you to do it, but they appreciate the results.” — Nina Bhatti, Founder and CEO, Kokko, Inc.

Criteria for a Career-Defining Contribution Showcase your brand Demonstrate your ability to deliver results Directly support your organization’s strategic plan and goals Improve the “bottom line” Solve a big problem Perform a specific, not general role (Technical track) Expose you to a new department, function or client (Management track) Push the cutting edge in your field of expertise Special projects sponsored by key executives Sharpen business acumen and leadership skills Participate on special task forces and committees.

Copyright 2015, Women’s Leadership Coaching, Inc. Exercise Identify possible career-defining contributions

Copyright 2015, Women’s Leadership Coaching, Inc. 1. Work less 2. Communicate your brand to others 3. Work hard on the right projects 4. Promote your accomplishments 5% 4 steps for making your brand visible

Present in meetings. Invite leaders. Send out a newsletter or regular status updates Submit article to your organization’s newsletter Write a blog, or paper for publication Ask to be nominated for an award Ask a colleague to “toot your horn”, and reciprocate Speak on panels, and at conferences Forward kudos s with “FYI”. How to Promote Accomplishments

Copyright 2015, Women’s Leadership Coaching, Inc. Exercise Brainstorm ideas for promoting accomplishments

Copyright 2015, Women’s Leadership Coaching, Inc. 1. Work less 2. Communicate your brand to others 3. Work hard on the right projects 4. Promote your accomplishments 5% 4 steps for making your brand visible

Self-Leadership

Copyright 2015, Women’s Leadership Coaching, Inc. The emerging leader’s quandary You can’t get a next-level job without leadership experience… But you can’t get the experience without the job.

2 Principles of Self- Leadership: Confer Leadership Upon Yourself (Also known as: Take the Lead)

To Confer Leadership Upon Yourself Don’t wait to for permission or an invitation to be a leader Act under your own authority Take the lead.

2 Principles of Self- Leadership: Confer Leadership Upon Yourself (Also known as: Take the Lead) Act As If (Also known as: Promote Yourself)

To act as if: Challenge yourself to demonstrate the competencies of the next job you would like to be in. “Act As If” you are already there.

PERSONAL ACTION PLAN

This presentation is available BeLeaderly.com/oct12

What is the most important thing you will take away from the workshop? Closing Statement

Special thanks to Jessica Jameson, Anushka Jadha, and eBay Women In Tech for making our time together possible. Thank you

“There is nothing untoward about being honest about what you do well. Your company cannot fully appreciate how to leverage you as a resource if the company does not have visibility into what your unique talents are. So, don't deny that of your company. Get out there. Make sure that people see you. Make certain that they know what you do well. And while you're doing that, make sure that you're lifting some other people up as you climb.” — Claire Babineaux-Fontenot, SVP, Chief Tax Officer, Wal-Mart