1. Please introduce yourself to the people sitting next to you.
Tip: Share one fun fact about yourself that most people don’t know.

2. Build Your Brand as an Emerging Leader or Technical Expert
#GHC15
@jo_miller
Build Your Brand as an Emerging Leader or Technical Expert
Jo Miller, CEO, Women’s Leadership Coaching, Inc.,
October 14, 2015
2015

3. Welcome

4. Thank you

5. Jo Miller
Founding Editor of BeLeaderly.com and CEO of Women’s Leadership Coaching, Inc.
Helps emerging women leaders create a roadmap for their career advancement.
Has traveled widely in Europe, Asia Pacific, and the Middle East to deliver keynotes and teach workshops for conferences, professional associations, and corporate women’s initiatives.
A leading authority on women’s leadership, Jo delivers more than 60 speaking presentations annually to audiences of up to 1,200.

6. I HAVE SOME UNIQUE
KOALAFICATIONS

7. The emerging leader’s quandary
You can’t get a higher-level job without leadership experience…
But you can’t get leadership experience without the job.

8. You can’t afford to wait…
Don’t wait for permission or an invitation to lead.
Don’t wait for someone to promote you.
Take charge of your own career trajectory!

9. Are you the best kept secret in your organization?

10. “Be famous for something! Know what is your claim to fame.”
— General Manager, Software Industry

11. Who do you know who has branded themself well?
#GHC15
@jo_miller
Who do you know who has branded themself well?

12. In this workshop Your ideal career niche Your leadership brand
Making your value visible

13. Your ideal career niche

14. What’s your career superpower?
What’s your career supoerpower?

15. 3 essential elements for a great leadership brand
#GHC15
@jo_miller
3 essential elements for a great leadership brand

16. Your ideal career niche
What are you passionate about?
What does your company/ industry need and value?
What are your skills and talents?

17. Exercise
What is your ideal career niche?

18. Your ideal career niche
What are you passionate about?
What does your company/ industry need and value?
What are your skills and talents?

19. This presentation is available
BeLeaderly.com/ghc15

20. Your leadership brand

21. — Dr. Rohini Anand, SVP, Global Chief Diversity Officer, Sodexo
“Be authentic about your own leadership style. Don’t try to change it. Own it. Communicate it. Put a value on it. Put a brand on it.”
— Dr. Rohini Anand, SVP, Global Chief Diversity Officer, Sodexo

22. A passion for excellence
Analyst
The change agent
Technical Lead
A passion for excellence
Principal Software Engineer Turnaround architect for struggling projects and teams
Program Director
Go-to person for strategy

23. “Make your brand scalable.”
Photo credit: Sheridan Martin, Dog Dish Studios.
— Krista Thomas, VP Marketing, The Rubicon Project

24. Ask yourself Where do I want to be in 2 years? In 5 years?
What brand do I need to become known for now, in order to get there?

25. Your brand must evolve as you develop your career
Entry-level brands Valuable contributor. Team-player. Specialist. Go-to person.
Mid-level brands Strategist. Innovator. Subject matter expert. Change agent. People motivator. Project leader. Builds things that work. Turnaround architect. Intrapreneur.
Senior-level brands Visionary. Thought leader. Leader who develops leaders. Charismatic leader. Rainmaker. Quiet Leader. Delivers results.

26. Exercise
What is your personal brand statement?

27. Making your value visible

28. Results = Reward + Recognition
+ Make them visible!

29. 4 steps for making your brand visible
Work less
Communicate your brand to others 5%

30. Communicate your brand

31. Communicate your brand to others
You provide a valuable service. People need to know!
Seize all opportunities to educate others about your brand, and how you can help
Create your 30-second commercial.

32. 30 second commercial Name Job title and/or brand
I am responsible for a, b, c.
Come directly to me when you need x, y, z.

33. 4 steps for making your brand visible
Work less
Communicate your brand to others
Work hard on the right projects 5%

34. #GHC15
@jo_miller
Women who have outstanding careers get to where they are with a reputation for delivering results.

35. — Nina Bhatti, Founder and CEO, Kokko, Inc.
“Make something great happen. No one tells you to do it, but they appreciate the results.”
— Nina Bhatti, Founder and CEO, Kokko, Inc.

36. Criteria for a Career-Defining Contribution
Showcases your brand
Demonstrate your ability to deliver results
Directly support your organization’s strategic plan and goals
Improve the “bottom line”
Perform a specific, not general role (Technical track)
Expose you to a new department, function or client (Management track)
Push the cutting edge in your field of expertise
Special projects sponsored by key executives
Sharpen business acumen and leadership skills
Participate on special task forces and committees.

37. Exercise
Identify possible career-defining contributions

38. 4 steps for making your brand visible
Work less
Communicate your brand to others
Work hard on the right projects
Promote your accomplishments 5%

39. — Nora Denzel, Interim CEO, Outerwall
“It’s not what you know and it’s not who you know. It’s who knows what you know.”
— Nora Denzel, Interim CEO, Outerwall

40. How to Promote Accomplishments
Present in meetings. Invite leaders.
Send out a newsletter or regular status updates
Submit article to your organization’s newsletter
Write a blog, or paper for publication
Ask to be nominated for an award
Ask a colleague to “toot your horn”, and reciprocate
Speak on panels, and at conferences
Forward kudos s with “FYI”.

41. Exercise
Brainstorm ideas for promoting accomplishments

42. 4 steps for making your brand visible
Work less
Communicate your brand to others
Work hard on the right projects
Promote your accomplishments 5%

43. In this workshop Your ideal career niche Your leadership brand
Making your value visible

44. This presentation is available at
BeLeaderly.com/ghc15

45. Got Feedback?
Rate and review the session on our mobile app Download at or search GHC 2015 in the app store

46. — Claire Babineaux-Fontenot, SVP, Chief Tax Officer, Wal-Mart
“There is nothing untoward about being honest about what you do well. Your company cannot fully appreciate how to leverage you as a resource if the company does not have visibility into what your unique talents are. So, don't deny that of your company.
Get out there. Make sure that people see you. Make certain that they know what you do well. And while you're doing that, make sure that you're lifting some other people up as you climb.”
— Claire Babineaux-Fontenot, SVP, Chief Tax Officer, Wal-Mart

47. Contact information
Jo Miller
Cell: