1. Build Your Leadership Brand with Jo Miller

2. Copyright 2015, Women’s Leadership Coaching, Inc. Elizabeth Bierman President, Society of Women Engineers Senior Project Engineer, Honeywell Aerospace

3. Copyright 2015, Women’s Leadership Coaching, Inc. Jo Miller Founding Editor of BeLeaderly.com and CEO of Women’s Leadership Coaching, Inc. Helps emerging women leaders create a roadmap for their career advancement. Has traveled widely in Europe, Asia Pacific, and the Middle East to deliver keynotes and teach workshops for conferences, professional associations, and corporate employee initiatives. A leading authority on women’s leadership, Jo delivers more than 60 speaking presentations annually to audiences of up to 1,200 women.

4. Copyright 2015, Women’s Leadership Coaching, Inc. I HAVE SOME UNIQUE KOALAFICATIONS

5. Copyright 2015, Women’s Leadership Coaching, Inc. The emerging leader’s quandary You can’t get a higher-level job without leadership experience… But you can’t get the experience without the job.

6. Copyright 2015, Women’s Leadership Coaching, Inc. You can’t afford to wait… Don’t wait for permission or an invitation to lead. Don’t wait for someone to promote you. Take charge of your own career trajectory!

7. Copyright 2015, Women’s Leadership Coaching, Inc. Are you the best kept secret in your organization?

8. Copyright 2015, Women’s Leadership Coaching, Inc. Join the conversation! % %

9. BUILD YOUR BRAND AS AN EMERGING LEADER Your ideal career niche Your leadership brand Making your brand visible

10. — G ENERAL M ANAGER, S OFTWARE I NDUSTRY “Be famous for something! Know what is your claim to fame.”

11. Copyright 2015, Women’s Leadership Coaching, Inc. Exercise Who do you know who has branded themself well?

12. YOUR IDEAL CAREER NICHE

13. Copyright 2015, Women’s Leadership Coaching, Inc. 3 essential elements for a great personal brand

14. Copyright 2015, Women’s Leadership Coaching, Inc. Your ideal career niche What are you passionate about? What does your company/ industry need and value? What are your skills and talents?

15. Copyright 2015, Women’s Leadership Coaching, Inc. Exercise What is your ideal career niche?

16. Copyright 2015, Women’s Leadership Coaching, Inc. Your ideal career niche What are you passionate about? What does your company/ industry need and value? What are your skills and talents?

17. Copyright 2015, Women’s Leadership Coaching, Inc. This presentation is available BeLeaderly.com/weeurope

18. LEADERSHIP BRAND

19. “Be authentic about your own leadership style. Don’t try to change it. Own it. Communicate it. Put a value on it. Put a brand on it.” — D R. R OHINI A NAND, SVP, G LOBAL C HIEF D IVERSITY O FFICER, S ODEXO

20. “I'd like to believe that I'm known as one who identifies, nurtures, and catalyzes talent, that gets things done with both courage and compassion.” — C LAIRE B ABINEAUX -F ONTENOT, SVP & C HIEF T AX O FFICER, W AL -M ART

21. Copyright 2015, Women’s Leadership Coaching, Inc. Analyst The change agent Program Director Go-to person for corporate strategy

22. “Make your brand scalable.” — K RISTA T HOMAS, VP M ARKETING, F AN A PPZ

23. Copyright 2015, Women’s Leadership Coaching, Inc. Ask yourself Where do I want to be in 5 years? What brand do I need to become known for now, in order to get there?

24. Copyright 2015, Women’s Leadership Coaching, Inc. Your brand must evolve as you develop your career Entry-level brands Valuable contributor. Team-player. Specialist. Go-to person. Mid-level brands Strategist. Innovator. Subject matter expert. Change agent. People motivator. Project leader. Fixer. Turnaround architect. Senior-level brands Visionary. Thought leader. Leader who develops leaders. Charismatic leader. Rainmaker. Quiet leader. Delivers results.

25. Copyright 2015, Women’s Leadership Coaching, Inc. Exercise What is your personal brand statement?

26. “When I'm in the throes of a difficult decision, I often go back to that (brand) statement, and test my reaction to the situation by the statement. Does my reaction measure up to who it is that I represent myself to be? There have been moments in which I was going to pursue a course that was not particularly courageous but was expedient; and I realized that that was not what I stand for. I regrouped and refocused and proceeded in a way that was more courageous.” — C LAIRE B ABINEAUX -F ONTENOT, SVP & C HIEF T AX O FFICER, W AL -M ART

27. MAKE YOUR BRAND VISIBLE

28. Results = Reward + Recognition + Make them visible

29. Copyright 2015, Women’s Leadership Coaching, Inc. 3 steps for making your brand visible 1.Work Less 2.Work hard on the right projects 5%

30. Copyright 2015, Women’s Leadership Coaching, Inc. Women who have outstanding careers get there with a reputation for delivering results.

31. — N INA B HATTI, FORMER P RINCIPAL S CIENTIST, HP L ABS ( NOW FOUNDER OF K OKKO, I NC.) “Make something great happen. No one tells you to do it, but they appreciate the results.”

32. Copyright 2015, Women’s Leadership Coaching, Inc. Criteria for a Career- Enhancing Project  Showcase your brand  Demonstrate your ability to deliver valuable results Directly support your organization’s strategic plan & goals Improve the “bottom line” Solve a big problem Perform a specific, not general role (technical track) Expose you to a new role or area of the business (management track) At the cutting edge in your field of expertise Special projects sponsored by key executives Sharpen business acumen & leadership skills Participate on special task forces and committees.

33. Copyright 2015, Women’s Leadership Coaching, Inc. Exercise Identify possible career-enhancing projects.

34. Copyright 2015, Women’s Leadership Coaching, Inc. 3 steps for making your brand visible 1.Work Less 2. Work hard on the right projects 3. Promote your accomplishments 5%

35. Copyright 2015, Women’s Leadership Coaching, Inc. Ways to promote accomplishments Present in meetings. Invite leaders. Send out a newsletter or regular status updates Submit article to your organization’s newsletter Write a blog, or paper for publication Ask to be nominated for an award Ask a colleague to “toot your horn”, and reciprocate Speak on panels, and at conferences Forward “thank you” emails.

36. Copyright 2015, Women’s Leadership Coaching, Inc. 3 steps for making your brand visible 1.Work Less 2. Work hard on the right projects 3. Promote your accomplishments 5%

37. BUILD YOUR BRAND AS AN EMERGING LEADER Your ideal career niche Your leadership brand Making your brand visible

38. Copyright 2015, Women’s Leadership Coaching, Inc. This presentation is available BeLeaderly.com/weeurope

39. “There is nothing untoward about being honest about what you do well. Your company cannot fully appreciate how to leverage you as a resource if the company does not have visibility into what your unique talents are. So, don't deny that of your company. Get out there. Make sure that people see you. Make certain that they know what you do well. And while you're doing that, make sure that you're lifting some other people up as you climb.”

40. ELIZABETH BIERMAN President Society of Women Engineers

41. KAREN HORTING Executive Director and CEO Society of Women Engineers