Targeting New and Innovative Markets The Anderson School at UCLA

Executive Education Programs for Under-represented Groups  The African American Leadership Institute  The Women’s Leadership Institute  The Latino Leadership Institute  The LGBT Leadership Institute

Program Need n Research of UCLA faculty member William Ouchi. n Retention and development of high-performing executives. n Need for networking, peer groups, and role models

Leadership Program Content n Common session topics include: – Issues of power in the workplace – Leadership roles and profiles – Negotiation and communication – Internal entrepreneurship through the creative use of new ideas and initiative – Mentoring and networking

Leadership Program Content n Unique session topics include: – Life Stages and Women’s Career Development – Marketing to the Latino or African American community – Trust and alliances for LGBT managers – Career management and mentoring for African Americans – Mosaic of the coming out strategies for LGBT – Work Life Balance for Women

Targeting the Market n Executive education buyers and diversity program buyers often are different n Affinity groups within large corporations often are seeking education opportunities n Alliance with associations of executives of color, female executives, or minority executives

Why UCLA? n UCLA embraces diversity of gender, race, color, and sexual orientation. n Faculty research and leadership in these areas n Los Angeles is one of the most diverse cities in the U.S. n We took the risk.

n Open Programs tough to sell in weaker economy; move to consortium model n Custom Program doors opened, and remain open: PepsiCo, NAMIC, IBM Our Experience: The Business Case

The UCLA Leadership Suite Questions ?