TELEVISION TELEVISION The Committee Art

THE PRODUCTION TEAM ProducersDirectorWriters Production Manager Cinematographer Production Designer ProducersDirectorWriters Production Manager Cinematographer Production Designer

A SERVICE MEDIUM TELEVISION ADVERTISERS

TELEVISION The Producer’s Medium The Producer’s Medium

THE PRODUCER n Executive Producers n Staff/Line Producers n Associate Producers

THE EXECUTIVE PRODUCER Budget Officer BUDGET

THE EXECUTIVE PRODUCER Budget Officer BUDGET ABOVE-THE-LINE SCRIPT/STORY CREATIVE SALARIES

THE EXECUTIVE PRODUCER Budget Officer BUDGET ABOVE-THE-LINE SCRIPT/STORY CREATIVE SALARIES 60-70%

THE EXECUTIVE PRODUCER Budget Officer BUDGET ABOVE-THE-LINE BELOW-THE-LINE SCRIPT/STORY CREATIVE SALARIES EQUIPMENT CRAFTS

EXECUTIVE PRODUCER Budget Officer Hires the Creative Team Monitors Quality Control Initiates Story Ideas Final Approval

THE PRODUCER Conceptualizer In charge of the Total Process

THE PRODUCTION PROCESS Conceptualization Development Rehearsal PRE- PRODUCTION PRE- PRODUCTION

THE PRODUCTION PROCESS ConceptualizationDevelopmentRehearsal PRE- PRODUCTION ProductionPost-ProductionDistribution

THE PRODUCER Conceptualizer In charge of the Total Process Renaissance Person Write/ResearcherManagerComptrollerProfessional

THE PRODUCER AS WRITER Client/Audience Audience Assessment u Demographics u Psychographics ConceptTreatment/Outline Rough Draft

THE PRODUCER AS MANAGER Planning u Ideation u Production Management u Budget OrganizationControlLeadership

THE PRODUCER AS COMPTROLLER NegotiationDevelopmentDisbursement