By: Ehsan Khodarahmi L7.  The role, appropriate use of, management of personal selling in marketing  The role and evaluation of additional communication.

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Presentation transcript:

By: Ehsan Khodarahmi L7

 The role, appropriate use of, management of personal selling in marketing  The role and evaluation of additional communication tools such as product placement, trade shows, packages and exhibitions etc. Any questions or comment???

 Explain the concepts, processes and benefits involved in developing integrated communications plans  Marketing communications objectives, strategy and plan development

After setting up goals and objectives, businesses and organisations need to decide on how to use and integrate various communication tools to achieve their set objectives.

Setting objectives inline with the business objectives Internal and external communication analysis Gap analysis Organising concept Developing and structuring sound processes Building support teams Communications programme planning Developing, directing and managing agreed business and communication processes Tracking performance Measuring effectiveness Reporting results

Facts and sense judgements can only add value to a marketing communications plan. However this does not mean assumptions have no place in the planning process, if they are based on past experience and research.