Il S.I.M. nella Moda Urbino 28 novembre 2008

Group highlight Workforce 1.399 Flagship Store, Corner and Shops in Shop 161 Country 73 Client 6.500

Design, handling of licences and retail Group structure Aeffe Production and distribution of clothing lines The company has a production plant covering 55,000 sq.m at San Giovanni in Marignano (Rimini), which is where the following production stages are carried out: Manufacturing and other stages are outsourced to third parties. design prototyping sampling quality control logistics Moschino Design, handling of licences and retail All the Moschino lines are produced and distributed under licence agreements. The main Moschino’s licensees are: Aeffe S.p.A. (ready-to-wear and accessories) Pollini S.p.A. (footwear) Sinv S.p.A. (jeanswear) Allison S.p.A. (eyewear) Euroitalia S.r.l. (fragrances) Velmar (lingerie and beachwear) Binda S.p.A. (watches and jewellery) Pollini Production and distribution of footwear and leather accessory lines The company has a production plant covering 45,000 sq.m at Gatteo (Forlì) which is where the following production stages are carried out: design prototyping leather cutting piecing working finishing Logistics is outsourced to third parties Velmar Production and distribution of lingerie and beachwear Velmar has a production plant at San Giovanni in Marignano (Rimini). Logistics is outsourced to third parties.

Clothing - Accessories Footwear – Leather goods B.M. Designer/Brands Aeffe Clothing - Accessories Pollini Footwear – Leather goods Moschino Licences – Design Velmar Beachwear - Lingerie

Franchised Corners and Wholesale Distribution Business model (Aeffe only) Designers/Brands Pollini dedicated team Alberta Ferretti dedicated team J.P. Gaultier Moschino dedicated team Basso&Brooke Authier Prototyping, sampling, sales campaigns, production (internal/outsourced), quality control, logistics Operations Agents Distributors Retailers Franchised Corners and Shop-in-Shop Franchised stores Wholesale Distribution Directly operated stores Retail Distribution

Flagship Stores D.O.S. MOSCHINO Milano (2) Roma Capri Paris London Berlin Osaka Hong Kong (2) Kowloon Kuala Lumpur Singapore Taipei (3) Bangkok ALBERTA FERRETTI Milano Roma Capri Paris London POLLINI Milano Bologna Roma Firenze (2) Venezia Bolzano Parma Ravenna Varese Verona Paris PHILOSOPHY Milano Capri New York P_BOX Milano ) SPAZIO A Firenze Venezia

Sistema Informativo di Marketing (S.I.M.) Definizione Sistema Informativo di Marketing (S.I.M.) “Struttura integrata e interagente di persone, attrezzature e procedure, finalizzate a raccogliere, classificare, analizzare, valutare e distribuire informazioni pertinenti, tempestive ed accurate destinate ai soggetti decisionali dell’impresa…”

L’impatto dell’Information Tecnology sul SIM “…la variabile “Tecnologia dell’Informazione” contribuisce in maniera rilevante a qualificare un sistema informativo aziendale e di marketing…” Evoluzione INFORMATION TECNOLOGY Evoluzione SISTEMI INFORMATIVI SIM

Il percorso evolutivo dei SIM Sistemi orientati alle operazioni Anni ’50: EDP System (Electronic Data Processing) Anni ’60: MIS (Management information System) Anni ’70: SIS (Strategic Information System) DSS (Decision Support System) Anni ’80: EIS (Executive Information System) Anni ’90: Data Warehouse e Business Intelligence GIS (Geographics Information System) Anni ’00: Internet -Intranet-Extranet Sistemi orientati alle decisioni

Gruppo Aeffe INTERNET EXTRANET VPN INTRANET AS/400 Schema Applicativo Website E commerce Sales force automation Order entry CRM Retail Stock AS/400 VPN WEB SERVER INTRANET Navigazione dinamica dati Condivisione documenti Reportistica Analisi dati Modulistica Comunicazione

INTRANET Navigazione dinamica dati Condivisione documenti Reportistica Analisi dati Modulistica Comunicazione

INTERNET Website E-commerce

website

E-commerce

EXTRANET Sales force automation Order entry CRM Retail Stock

CRM-SKcli

Grazie per l’attenzione “la certezza non è altro che la mancanza di immaginazione” federico bertini marketing manager aeffe group federico.bertini@aeffe.com http://www.linkedin.com/pub/a/361/439