How can pipeline companies communicate better with the public? Gweneyette Broussard Shell Pipeline Company LP

Improving communications requires an understanding of : Improving communications requires an understanding of : The people and communities who live and work along the pipeline system The people and communities who live and work along the pipeline system How they wish to receive important safety information How they wish to receive important safety information When they are most receptive to receiving safety information When they are most receptive to receiving safety information

Improving communications requires an understanding of : Improving communications requires an understanding of : When they are most receptive to receiving safety information When they are most receptive to receiving safety information What delivery methods are most effective in reaching numerous and diverse populations What delivery methods are most effective in reaching numerous and diverse populations

Improving communications with communities results from pipeline companies: Improving communications with communities results from pipeline companies: taking the time to reach out taking the time to reach out actively listening to concerns actively listening to concerns sharing perspectives sharing perspectives building understanding building understanding

Federal/State regulations, the industry’s recommended practice (API RP 1162) and learnings from previous public awareness campaigns have led the hazardous liquid pipeline industry to: Federal/State regulations, the industry’s recommended practice (API RP 1162) and learnings from previous public awareness campaigns have led the hazardous liquid pipeline industry to:  Develop more detailed and specific public awareness programs  Broaden stakeholder audiences  Revamp messages and frequencies

 Revise of brochures, letters and materials  Each stakeholder audience with specific messages (Baseline and Supplemental)  Specific stakeholder subcategories  Focus group feedback  Design special campaigns

 Utilize risk factors to ascertain need for Supplemental enhancements  Develop Supplemental program assessment requirements and process  Develop API Survey Program to assist in the evaluation of program effectiveness

 Increase participation in targeted stakeholder conferences, open houses and community events  Increase use of media (newspaper, magazine, community newsletters, radio and television)

 Distribute safety materials to stakeholders  API Guideline for Property Development  Common Ground Alliance Best Practices 3.0 Practices 3.0  NSFM Pipeline Emergencies Training Course

Questions?