1. Damage Prevention and Public Awareness Programs

2. Challenges

3. Damage Prevention Challenges “It’s my land and I will do what I want on it!”

4. Damage Prevention Challenges

5. Pipeline ROW Pre-Development Pipeline ROW Post-Development

6. Damage Prevention Challenges Pipeline Route

7. Public Awareness Challenges Affected Public Emergency Responders ExcavatorsPublic Officials

8. Public Awareness Challenges People are busy and will only spend less than a minute to understand multiple detailed messages Safety Information = Junk mail

9. Public Awareness Challenges Can’t you see I’m busy and don’t have time for you?

10. Public Awareness Challenges

11. Pipeline Threats Some threats may pose a significant immediate threat. vs.

12. Pipeline Threats

15. Solutions to Reaching Stakeholders Numerous tactics are used by Pipeline Operators and are deployed using: Trade associations Industry coalitions Company programs

16. Trade Associations American Petroleum Institute Public Awareness Group (PAG) Damage Prevention Group Performance Excellence Team Common Ground Alliance Best Practices Data Reporting Education and Marketing Technology Regional Partners One Call Systems International

17. Industry Coalitions Operators form coalitions to address various issues or combine resources to cost effectively deploy damage prevention and public awareness Example - Pipeline Coalition National 811 Day TV/Radio/Ads Joint message outreach Coordinated effort

18. Company DP/PA Programs Damage Prevention Program Various tactics are used to prevent damage Aerial and ground surveillance One Call monitoring/observation of excavation Marking pipeline ROW Public Awareness Program Messages delivered to stakeholder groups at set intervals using various tactics and media Daily outreach by Field personnel

19. Pipeline Threats

20. ROW Maintenance and Access

21. Your ROLE…. Communicate messages Communicate prevention Communicate requirements Communicate SAFETY!!!!

22. Actions YOU can take NOW! Research the details of your company’s Damage Prevention and Public Awareness Programs Know how your job role supports damage prevention Participate in outreach activities Spread the WORD about Damage Prevention and Calling 811 Before Digging

23. SUPPORT Damage Prevention and Outreach!

24. Questions

25. That’s all we wrote… THANKS for listening! Michael McLaughlin, Enterprise Products mmclaughlin@eprod.com Gweneyette Broussard, Shell Pipeline Company LP c.broussard@shell.com