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Presentation transcript:

Five Forces

Porter five forces analysis 1 An unattractive industry is one in which the combination of these five forces acts to drive down overall profitability

Porter five forces analysis 1 Porter's five forces include - three forces from 'horizontal' competition: the threat of substitute products or services, the threat of established rivals, and the threat of new entrants; and two forces from 'vertical' competition: the bargaining power of suppliers and the bargaining power of customers.

Porter five forces analysis 1 McGahan, An Interview with Michael Porter, The Academy of Management Executive '16':2:44 [ at JSTOR] Porter's five forces is based on the Structure-Conduct-Performance paradigm in Industrial organization|industrial organizational economics

Porter five forces analysis - History 1 'Porter five forces analysis' is a framework for industry analysis and business strategy development formed by Michael Porter|Michael E. Porter of Harvard Business School in

Porter five forces analysis - Usage 1 Strategy consultants occasionally use Porter's five forces Conceptual framework|framework when making a qualitative evaluation of a firm's strategic position. However, for most consultants, the framework is only a starting point or checklist. They might use Value Chain afterward. Like all general frameworks, an analysis that uses it to the exclusion of specifics about a particular situation is considered naїve.

Porter five forces analysis - Usage 1 Porter makes clear that for diversified companies, the first fundamental issue in corporate strategy is the selection of industries (line of business|lines of business) in which the company should compete; and each line of business should develop its own, industry-specific, five forces analysis

Porter five forces analysis - Criticisms 1 Porter's framework has been challenged by other academics and strategists such as Stewart Neill. Similarly, the likes of ABC, Kevin P. Coyne [ _P._Coyne.htm] and Somu Subramaniam have stated that three dubious assumptions underlie the five forces:

Porter five forces analysis - Criticisms 1 Porter indirectly rebutted the assertions of other forces, by referring to innovation, government, and complementary products and services as factors that affect the five forces.Michael E. Porter. The Five Competitive Forces that Shape Strategy, Harvard Business Review, January 2008, p [ competitive-forces-that-shape- strategy/ar/1 PDF]

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