Viewing Trends Jan – June 2012

Source: TAM Ireland Ltd /Nielsen Jan 2011 – June 2012 Adults 15+ consolidated. Viewing in Q2 this year is up marginally on 2011 – we view 3hours 27 mins per day Live viewing accounts for 92% of all viewing With Time-shifted viewing stabilising at 8% Daily Viewing Patterns – Average daily minutes viewed – Adults 15+

Source: TAM Ireland Ltd /Nielsen Jan 2011 – June 2012 Children 4 – 14 yrs consolidated. Children now watch 2 hours 15 mins of TV daily - up from last year. 90% of children’s TV viewing is live Children view time shifted programmes for 14 mins daily. Daily Viewing Patterns – Average daily minutes viewed – Children

Source: TAM Ireland Ltd /Nielsen Jan – June 2012 Individuals consolidated. Viewing is at its highest level at the weekend Weekend v’s Weekday viewing

Source: TAM Ireland Ltd /Nielsen Jan – June 2012 Individuals consolidated. We view on average for just over 1 hour between 6pm and 9pm - 55 mins of which is live viewing Viewing by day-part – Jan – June 2012

Source: TAM Ireland Ltd /Nielsen weeks Jan 2 nd 2012 – June 24 th 2012 Individuals consolidated. The TAM subscribing channels reach in excess 90% of all adults each week. TAM channels reach almost 95% of Housekeepers and those with children More than 84% of all year olds view our channels every week The TAM subscribing channels weekly reach

Source: TAM Ireland Ltd /Nielsen Jan – June 2012 Individuals consolidated. Top 20 programmes this year Jan – June 2012

Source: TAM Ireland Ltd /Nielsen Jan – June 2012 Individuals consolidated. 92% of our viewing is live and a further 4.9% is viewed on the same day as live. The remaining 7 days only account for 3.1% of viewing Playback over time

Source: TAM Ireland Ltd /Nielsen. TV Households PVR ownership is up from 33% to 43% in 12 months TSV is up from 6.4% to 9.3% in the same period PVR growth v’s growth in time shift viewing

Source: TAM Ireland Ltd /Nielsen Jan 2012 – June 2012 Commercial Impacts Jan – June 2012

Source: TAM Ireland Ltd /Nielsen On Average Irish people this year have seen 35 TV ads per day There has been a total of 3,196,966 ads shown this year on Irish commercial TV Most viewed ads this year: SKY BRAND UPC TRIPLE PLAY SUPERVALU 123 IE INSURANCE COST PLUS SOFAS Ads viewed Jan – Aug 2012