2015 Editors’ Symposium Thursday, October 8, 2015 The Peabody Hotel Memphis, TN

Guidelines for Committee Content Presented By: Harley Ratliff, Member, Content Management Committee Seth Row, Cochair, Content Management Committee

Your Role as Content Editor Make a content plan (see Guidelines pages 31–35) Focus on what makes the Section’s content unique: experience in the trenches Find authors and keep them on track Edit content Assist staff in posting/publication Repeat

Resources for Developing Content and Finding Authors Your committee’s leadership – cochairs and subcommittee chairs Members of your committee Your assigned staff editor CMC members

Written Resources to Help CMC Content Guidelines pages 15–17, 25–28 Editor Resource Center (via Leadership Portal: ourcecenter.html) Content that’s already published – Look for authors to “hit up” again – Look for content ideas that can be approached from a new perspective, expanded on, or revised

Publication Process Publication plan: What do you need to accomplish? Consult with cochairs regarding member benefits schedule Solicit authors, find topics, set schedule, and meet content expectations (see Guidelines) Edit content Obtain copyright forms; generate required collateral submission information Submit to staff editor per schedule with the required collateral information

Newsletter Requirements Guidelines page 25 4 original articles, minimum Repurposed articles only from Section publications 2 Practice Points, minimum When submitting to staff editor: – Indicate order of articles – Include author agreements, keywords, and short blurb – Submit newsletter content and collateral information in one

Articles Guidelines pages 16 and –2,500 words Subheads encouraged Short headlines: 60 characters or less Author copyright agreement required Citations in text; no endnotes or footnotes Author bio: name, title, firm, location – Hyperlink only to firm bio page or LinkedIn profile

Practice Points Guidelines pages 16 and –750 words Short headlines: 60 characters or less Substantive focus – not just news Include hyperlinks for all sources No author agreement required Quarterly committees: 4 per month Semiannual committees: 2 per month

Questions? CMC & Staff Available to Help Anytime