Is PERSUASIVE communication. It is like an umbrella – covers a big topic.

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Presentation transcript:

Is PERSUASIVE communication. It is like an umbrella – covers a big topic.

How many “ribs” does this umbrella have?

How many “ribs” does this umbrella have? – five!

The combination of (five) items: 1. Advertising 2. Personal Selling (Selling) 3. Direct Marketing 4. Publicity and Public Relations 5. Sales Promotion

Form of NON-PERSONAL Promotion

Any form of DIRECT CONTACT between a salesperson and a customer.

2 Forms: 1. Printed Direct Mail 2. Electronic Mail

Bringing news or newsworthy information about an organization to the publics attention. Creating a favorable image for the company, its products, or policies.

All marketing activities other than: 1. Personal Selling (Selling) 2. Advertising 3. Direct Marketing 4. Publicity and Public Relations

PERSUASIVE communication. It is like an umbrella – covers five topics:

The combination of (five) items: 1. Advertising 2. Personal Selling (Selling) 3. Direct Marketing 4. Publicity and Public Relations 5. Sales Promotion

The combination all (five) items: 1. Advertising 2. Personal Selling (Selling) 3. Direct Marketing 4. Publicity and Public Relations 5. Sales Promotion