RAB’s New Radio Sales Assistant Track Sales Radio Sales Assistant helps you manage the business of Radio sales with a collection of tools to track and monitor… Sales goals Pacing Closing ratios WHAT IF? scenarios Track Sales Radio Sales Assistant helps you manage the business of Radio sales with a collection of tools to track and monitor… Sales goals Pacing Closing ratios WHAT IF? scenarios

RAB’s New Radio Sales Assistant Manage Time and Relationships Radio Sales Assistant helps to manage relationships, identify opportunities and increase productivity… Complete RADIO sales contact management Monitor activities Set up reminders Track orders Manage Time and Relationships Radio Sales Assistant helps to manage relationships, identify opportunities and increase productivity… Complete RADIO sales contact management Monitor activities Set up reminders Track orders

RAB’s New Radio Sales Assistant Write Proposals PROposal Assistant is based on RAB’s highly-acclaimed proposal writing system. The point and click design let you create proposals that are… Client-focused Benefit oriented Research-based Problem solving Write Proposals PROposal Assistant is based on RAB’s highly-acclaimed proposal writing system. The point and click design let you create proposals that are… Client-focused Benefit oriented Research-based Problem solving

RAB’s new Radio Sales Assistant helps you track and monitor… Sales goals Sales goals Pending orders Pending orders Closing ratios Closing ratios Average ask Average ask Average sale Average sale Rates Rates And commissions And commissions

The easy to use Sales Calculator runs WHAT IF scenarios using conversion and closing ratios to estimate the number of calls you’ll need to make goal.

After closing a sale, you can assign billing and track your base amounts from month to month.

And Radio Sales Assistant makes it easy to track average ask vs. sold figures to calculate your closing ratios.

Radio Sales Assistant also includes an easy-to-use Contact Assistant. View all contacts on one screenView all contacts on one screen Sort and searchSort and search Print contact dataPrint contact data

Tabs across the bottom of the screen help you navigate between… Company info Company info Personal data Personal data Activity Activity Reminders Reminders Orders Orders

In personal data, track of your client’s spouse, birthday and children and other notes.

Activities help you track the tasks you’ve accomplished.

Reminders help you track tasks you still need to complete.

And the Orders section helps you monitor business you’ve presented to a given contact.

Adding a new contact is easy with set-by-step screens.

When adding a new contact, you can also assign account TYPES.

You’ll also GRADE each contact, making it easy to organize account lists.

On the System Setup screen, you can personalize your types and grades and set up other system information.

Use Reports and Letters to print your contact data, create labels, activity reports and more.

One click reports like this one for Reminders make it easy to print and go.

This is the Contact report. It includes complete contact info., activity and reminders sorted by date.

Radio Sales Assistant also includes RAB’s highly-acclaimed proposal writing tools, PROposal Assistant.

PROposal Assistant stores as many proposals as you can write, making it easy to retrieve past presentations.

Navigate PROposal Assistant using the side menu bar (the Proposal Path) or the BACK and NEXT buttons.

PROposal Assistant speeds development by keeping your personal information from proposal to proposal.

On the Client screen, choose your research category and set up your client’s data. Category data comes directly from RAB Instant Backgrounds. PROposal Assistant contains more than 10,000 research highlights sorted into 190 categories.

Next, you enter your clients primary and secondary demographic targets.

Competitive Advantages describe your client’s unique marketing strengths.

Competitive Disadvantages are your client’s marketing problems uncovered in the client needs analysis.

PROposal Assistant supports up to three Advertising Objectives. These help define exactly what this campaign will accomplish.

Next, you’ll use Industry and Consumer Research to build logical connections supporting your objectives.

Select two or three highlights for each objective. PROposal Assistant makes it each by breaking highlights into eight sub-categories.

Competitive Media Analysis makes it easy to help your client understand the benefits of including Radio in any media mix. Choose research highlights from 10 competitive media.

How can Radio help you client solve her toughest marketing challenges? That’s what this section is all about.

Like the research section, you choose two or three highlights to support each advertising objective.

Why Your Station tells your station’s unique, powerful story. Again, research highlights are paired with objectives to help you present a logical plan.

To make this job even easier, PROposal Assistant will store an unlimited number of custom station highlights. Simply enter them once.

The Creative Strategy is a powerful tool to help you define the key copy points in your campaign. Use this section to tell your client HOW you’re going to accomplish the campaign objectives.

PROposal Assistant offers two options for setting up your schedule and investment.

Click Enter a Schedule to set up an easy to read schedule grid featuring dates, day parts, rates and totals.

You can also enter additional details to communicate the key concepts behind your campaign.

Finally you’re ready to PRINT and FINISH. You can use one of six pre- designed templates or open your freshly-created proposal in Microsoft Word.

In MS Word, you can add client logos, spell check and touch up your presentation.