K EEPING THE L INES O PEN One district’s approach
Leadership is reaching goals through the efforts of others.
W HO IS ON THE TEAM ? Learning StaffStudentsParentsPatronsOfficialsMedia
W HAT WE COMMUNICATE CAN : Direct Clarify Explain Reassure Motivate / Compel
B OARD C OMMUNICATIONS GCTA President on the agenda at every meeting Student Advisor on the agenda at every meeting Media invited to every meeting Highlight Staff & Students every meeting Board Story sent to all staff, media, and Key Communicators the next day
K EY C OMMUNICATIONS Fridays News of the week Upcoming events Compelling stories Distribution All Staff Interested Patrons Media DESE & Elected Officials
G OVERNMENTAL R ELATIONS D AY Invite elected officials from all levels Eat together – students prepare / serve meal Find commonalities Personalize the effects of legislative actions Find ways to put officials next to students
H ERMANN L EADERSHIP B REAKFASTS Quarterly Breakfasts City County School Hospital Chamber of Commerce Communication Start with calendars Coordinate efforts Common ground will emerge
S OCIAL M EDIA Bearcat Central Blog Twitter
L ESSON L EARNED Not everyone wants to read a book when a paragraph tells the story. Not everyone uses electronic communications – find a way to reach staff and patrons who are “off the grid”. Listen
Q UESTIONS ? Contact Information: Mike Pratte Chris Neale x 1300