Presented to: BP Fuels Triton Digital

Objectives Objective: Launch messaging of Driver Rewards and entice BP’s target audience to sign up Campaign Overview: Target Adults East of Rockies in-stream audio w/ synced banner ads on Terrestrial streaming stations and Slacker Radio Elevate brand awareness with high impact page takeovers on Slacker Radio through desktop First-to-market opportunity with XAPP to launch voice-active banners on Slacker Radio Included added to increase overall ROI Traffic driving trivia – Loyalty members engage with your brand and learn more about BP Loyalty Rewards Sweepstakes to amplify launch of loyalty program and provide giveaway to engage with consumers

Slacker Radio: 100% Desktop Page Takeover 3 Receive Page Takeovers with ALL Desktop Audio! –272x272 Album Art –728x90 –300x x272 remains in playlist history for later engagement All viewable clickable display ads More click opportunities drive higher CTR

Slacker Radio: Mobile Audio In-stream audio ad with synced companion banner Ads cannot be skipped Mobile targeting via IP address Clickable companion banners 4

a2x, Exclusive Digital Audio Ad Exchange Only way to truly demo & geo target terrestrial streaming radio stations:  Demo targeted impressions are verified against 1 st /3 rd party data to age of listener  IP address is used to geo- target Add behavioral targeting to focus in on your customer - Leverage 3 rd Party Data* to target the following segments:  Adults and East of the Rockies 5

Triton Engagement Network 6 REACH Communicate directly with loyal database members TRAFFIC Creating relevant and engaged relationships through rich content and promotions TARGETING Grab your audience's attention beyond the stream leveraging our non-audio advertising vehicles to increase your reach TRACKING Every member's engagement is tracked and measured to allow you to better optimize your campaign and return on investment OVER 10 MILLION CONFIRMED MEMBERS ENGAGEMENT PLATFORMS Loyalty Rewards Network Contesting (UGC, Photo Splash, Video Splash, Text Uploads) Sweepstakes REACH 1,000+ Media Brands 90 Million Monthly Display Impressions 10.4 Page Views Per Visit CONTEXTUAL TARGETING Demo Gender Geo Device Format Content Interest & Search History INVENTORY Pre-Roll IAB Display Page Sponsorships Custom Trivia Featured Links (CPC or CPM) Research & Lead Gen Survey BUILDING AN ENGAGEMENT NETWORK WITH THIS IN MIND:

7 Triton Weekly Trivia* encourages loyalty listeners of local radio stations to go to the BP Driver Rewards landing page to find the correct answer to BP’s trivia question Example below asks members to input the discount earned per gallon with Driver Rewards The participant enters the answer on the Triton site and receives a points based reward. Traffic Driving & Educational Trivia 5 cents

8 Live LinkLoyalty Live Link Custom graphics/text designed around your brand Unique URL Place it anywhere you like. Embed the contest on its own stand-alone site on your website on your sponsor’s website You can even include the contest and contest listings within our loyalty clubs BP Gas Card Giveaway (Sweepstakes) Registration Info –Can include: first and last name, phone, zip, address, city, state, age, as well as custom fields such as a question or a opt in. *Prizing – BP Gas Cards supplied by BP. Contest execution, legal, production costs to be covered by Triton Digital.

Sweepstakes Confirmation Page & Follow Up 9 Follow up to include thank you text along with links to your site Can include links to BP Upon entering, offer an option to register for Driver Rewards, a coupon, or other freebie to drive additional traffic Include links to BP’s social media

10 Sweepstakes Social Extensions Facebook Sharing Example of when someone shares on Facebook Coupled with Facebook’s “Like” feature you can now propel your brand, further. Social Sharing Our platform gives members different options to share the contest including , Facebook and Twitter Members can share contest for extra entries