Exam paper for GS 2007 Spring
Purpose of the task Help you to systematize your learning in the firm Apply structured thinking to the innovation/ business process Create a few lasting learning points from your stay Help you reflect from a broader perspective
What goes into the process Think through what is important in and to your business placement Keep a diary and pay attention to these certain points Document and arrange according to a number of factors which you select Write a report (10-12 pages 1,5 spaced, times 12).
The parts of the report 1.Short background of the firm and description of the industry 2.Description and analysis of the business 3.Description and analysis of the innovation system (country, sector etc) 4.Synthesis (how do business and innovation system interact – synergies, problems etc) 5.Summary of key points and recommendations for action
Some tools to help you along (1) The Business Model:
Some tools to help you along (2) 1. VALUE PROPOSITION: A value proposition is an overall view of a company’s bundle of products and services that are of value to the customer. 2. TARGET CUSTOMER: The segment of customers a company wants to offer value to. 3. DISTRIBUTION CHANNEL: A means of getting in touch with the customer. 4. RELATIONSHIP: The kind of link a company establishes between itself and the customer. 5. VALUE CONFIGURATION: The arrangement of activities and resources that are necessary to create value for the customer 6. CAPABILITY: The ability to execute a repeatable pattern of actions that is necessary in order to create value for the customer. 7. PARTNERSHIP: The agreement between companies or other actors established in order to create value for the customer. 8. COST STRUCTURE: The representation in money of all the means employed in the business model. 9. REVENUE MODEL: The way the company makes money through a variety of revenue flows. The Business Model cont.
Some tools to help you along (3) Company Innovation Matrix
Some tools to help you along (3) Universities and other knowledge providing institutions Financial institutions, venture capital, government funding, etc. Nature of linkages with other firms and other organization (content of these linkages, for exampel technology, trained people) Industrial and economic history of the region Physical infrastructure, transport, facilities etc. Cultural resources, leisure etc. … Analysis of external factors
About delivery of the report Deadline for sumbitting is Wednesday, June 20. Send as.doc or.pdf attachment to There will be a best paper award … Evaluation: Passed/Failed If you don’t pass the exam you won’t get the Gründerskolen course diploma and the last 5 credits