Strategic Plan Sharp Printing, AG

Where Sharp Printing, Ag is Today Market Follower Following HP in product development Late to the market with new technology Price Taker Lack of innovation forces us to price products under the competition

Sharp Printing, Ag: Plan for Change Innovation Develop new technology New Products Be first to the market with new printers Proactive Make the competition react to us

New Mission and Vision Statement Mission Statement Sharp Printing, AG is committed to bringing the newest in printing technology to customers at marketing leading prices to increase shareholder value. Vision Statement Be the premiere printing resource for home and office.

The Journey Innovation Production Increase R & D Strategic Alliances Add additional engineers Strategic Alliances Partnerships help share costs Production Shorten time from prototype to mass production

Road Blocks Change in Focus Cost Time Employee Buy-In New Technology Beat competition to market with new printer

Resources Space Time Materials Expanded research department Dedicated team to complete new printer project Contract negotiation for partnership Materials New ink cartridges for printer Plastics for printer production

Project Structure CEO Technology Director Engineering Manger Production Director Manufacturing Manager Cartridge Director Ink Department Manager VP of Product Innovation

Project Schedule Project Time Frame Project Tasks Start to Finish – 18 months Project Tasks Project Scope Product Research Technology Development Prototype Build Product Testing Marketing Plan Production Delivery

Project Gantt Chart

Project Cost Estimate Total Cost Estimate Breakdown by Task $6,250,000 Project Scope - $100,000 Product Research - $500,000 Technology Development - $3,100,000 Prototype Build - $200,000 Product Testing - $100,000 Marketing Plan - $200,000 Production - $2,000,000 Delivery - $50,000

Risk Assessment for Cost Overrun: Fishbone Diagram Management People Engineers Scope Outsource Pressure Project Cost Overrun Specs. Parts Time Frame Suppliers Materials Methods

Projected Return on Investment Sale Price $200 Project Sales 37,500 units ROI ($7,500,000 – $6,250,000)/$6,250,000 20%

Project Result Rebrand Sharp Printing, AG Drive growth Market Leader Price Setter Innovator Drive growth New product launch every 18 months Critical for growth Increase shareholder value