1. BOLDFLASH MOBILE: RECOMMENDATIONS
-I put notes on 1 of the slides bc I couldn’t get the bullets to be different at each level---helppp
-one of the slides looks bad but ill fix it tomorrow…..
-Kelly: just read over the marketing performance metrics to see if you remember what you said at the meeting that he <3’ed
THAT’S ALL FOLKS (PEACE LUV AND NYC)
BOLDFLASH MOBILE: RECOMMENDATIONS

2. Outline Facts Problem statement Process to reach recommendations
All came from within division (employees, etc)
Problem statement
Process to reach recommendations
Facts analyzed
Options considered
Criteria for decision-making
Three final recommendations
Examples of implementation
Summary
Questions

3. Facts PD Sales Marketing Manufacturing Evaluated by: # Patents
# Presentations
# Academic papers
Criticisms:
Trials inhibit line
Leader unavailable
Research = success
Sales
Evaluated by: revenues
Tunnel vision
Focus ≠ customers
Competitor neglect
Turnover hurts team
Marketing
Gross margin
Quality, on time delivery
Inventory management
Isolated
Under performing
Manufacturing
No evaluation criteria
Role confusion
Product, customer disconnect
Forecasting difficulty
I couldn’t get the bullets to be different at each level……maybe my comp is just being difficult but if you cant get it ill work on it again tomorrow before we print it to turn in!

4. Problem Statement
To ensure a sustainable product development process, we must assess several components of company culture:
Horizontal collaboration
Vertical communication
Focus on customer needs

5. Horizontal Collaboration
Cross-functional teams

6. Ease of implementation Cross-functional teams
Solution 1
Effectiveness
Employee
buy-in
Ease of implementation
Cross-functional teams
High
Medium
Low

7. Vertical Communication
Directorate role definition
Benchmarking accountability system

8. Ease of implementation
Solution 2
Effectiveness
Employee buy-In
Ease of implementation
Directorate role definition
High
Medium
Benchmarking accountability system
Low

9. Focus on Customer Needs
Education about/interaction with the customer
Restructure the PD process
Create a new mission and vision

10. Solution 3 Effectiveness Employee buy-in Ease of implementation
Education about/ interaction with customer
High-Medium
Medium
Low
Restructure PD process
Low-Medium
Create new vision and mission
High

11. Implementation: Cross-functional teams
VP Mobile Division
Marketing director
directorate
Marketing
PD director PD
Sales director
Sales
Manufacturing director
Manufacturing directorate
Integrations director
(led by project managers)
Cross-functional teams

12. Implementation: Directorate Role Definition
PD (2)
Understand need
Create idea
Standardize product
Advancements
Manufacturing (3)
Understand standardized product
Produce product
Manage inventory
Sales (4)
Understand inventory
Understand customer strategy
Sell product to customer
Gain feedback
Marketing (1)
Find need
Create customer strategy
Understand customer feedback

13. Implementation: New mission/vision
We, BoldFlash Mobile,  are committed to becoming the industry leader  in flash memory technology in an ever-changing market.
Mission:
BoldFlash Mobile fosters an environment of collaborative creation.  We enable our people to thrive in our changing world through a unified Product Development Process, which starts with our customer’s needs.

14. Performance metrics Cross-functional teams Sales Marketing PD
Customer satisfaction
Acceptance
Internally and externally
Efficiency
Sales
Customer service and interaction
Profitability
Marketing
Measured on ability to accurately predict market needs
……kelly?? PD
Measured on creating products that meet customer needs and generate sales
Manufacturing
On-Time Delivery
Quality
Gross margin
I don’t really like this slide but I couldn’t think of any other way to do it….ill work on it more tomorrow bc this is janky (very technical term)

15. Organizational performance metrics
Mobile division performance metrics:
Market share
Market share growth
PD process

16. Quarterly meeting Pre-meeting: Meeting: Post-meeting:
Deliver news to directors
Have a candidate for integrations position
Have candidates in mind for project manager positions
Meeting:
Deliver news to employees
Build morale
Begin implementation
Post-meeting:
Re-train/re-position employees accordingly
Be aware of “buyer’s remorse”
Be patient

17. Summary Quarterly meetings are integral
The real problem is summed up in the following areas:
Collaboration (horizontal)
Communication (vertical)
Focus on customer needs
Our recommendation is to implement:
Cross-functional teams with departmental role definition and the creation of a new vision/mission

18. THANK YOU