Hospitality and Tourism 110

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Hospitality and Tourism 110 SWOT ANALYSIS

SWOT S trengths W eaknesses O pportunities T hreats Strengths and weaknesses are internal factors. Opportunities and threats are external factors.

Strengths What is the business good at? What is it that it does better than the competition? Example: A new or innovative product or service Location of the business Low prices High quality

Weaknesses What is the business doing wrong? What does your competition do better than you? What should you avoid? Examples: Location of business Poor quality Same product as competitors

Opportunities Areas where the business could take advantage of to improve their situation Examples: Developing market New international market

Threats Anything that could harm the business Examples: New competitor Price wars Competitor with new product