1. Methods to assess an organisation or business

2. S trengths W eaknesses O pportunities T hreats
SWOT analysis
S trengths W eaknesses O pportunities T hreats

3. SWOT analysis
Once an organisation is up and running, owners must regularly monitor its progress
Useful for identifying strengths and areas to improve in existing activities
Useful for foreseeing both opportunities and threats to inform future activities

4. PEST analysis P olitical E conomic S ocial T echnological
Assesses external factors which may affect the organisation
Examples?
P olitical
E conomic
S ocial
T echnological
The clue is in the name!

5. PEST analysis
Think of examples of the following types of factors in relation to Moulton College:
Political
Economic
Social
Technological

6. Combining SWOT and PEST
PEST can be used to inform the opportunities and threats of the SWOT analysis

7. PEST and SWOT examples Use PEST and SWOT principles to evaluate:
Moulton College pet shop
Your placement organisation
Tesco

8. SWOT analysis
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

9. SWOT analysis for Moulton College Pet Shop
STRENGTHS
WEAKNESSES
Staff expertise
Location
Small premises
Small product range
OPPORTUNITIES
THREATS
Attract passing trade from garden centre, groomer, etc
Voluntary employees – college students
Recession
Local competitors