Definizione del sistema d’offerta

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Definizione del sistema d’offerta Parte IV Indice • Capitolo 12 – Il perno dell’offerta: il prodotto • Capitolo 13 – Il perno dell’offerta: il brand system • Capitolo 14 – Scelte distributive • Capitolo 15 – La funzione del prezzo • Capitolo 16 – Il ruolo del digital marketing A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 12 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 12 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 12 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 12 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 12 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 12 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 13 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 13 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 13 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 13 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 13 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 13 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 13 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 13 Alitalia A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 14 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 14 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 14 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 15 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 15 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 15 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 16 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 16 A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 16 Lego A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014

Capitolo 5 Analisi dell’offerta Capitolo 16 Threadless A. Mattiacci - A. Pastore, Marketing Copyright © Ulrico Hoepli Editore S.p.A. 2014