Justin Good Ethan Frey Muath Allabun Drew Gault. Background on Jay Leno Son of an Italian-American insurance salesman and a Scottish immigrant housewife.

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Presentation transcript:

Justin Good Ethan Frey Muath Allabun Drew Gault

Background on Jay Leno Son of an Italian-American insurance salesman and a Scottish immigrant housewife. Grew up in the town of Andover, Mass. Went to Emerson College (Boston). Traveled to New York to do stand ups and make a name for himself. Preformed more than 300 nights. Strip clubs, Coffee shops, and Casinos.

Background Continued Started comedy in Took over the Johnny Carson’s show and replaced it with his own. (1989) Resides in Los Angeles.

Jay Leno

Situation NBC is moving Jay Leno to a 10 pm time slot. It will be called “The Jay Leno Show”. This incorporates comedy into a schedule that is predominantly drama and crime based series. What is the significance of this?

Examples of Competing Shows ABC :Castle, The Forgotten, 20/20. CBS:CSI Miami, The Good Wife, Numb3rs. Fox: Local news.

Conclusion and Business Aspect In a survey 71% of prime-time viewers said they would rather watch a comedy show at 10 pm. In a 2008 poll by Harris Interactive, Mr. Leno ranked No. 1 favorite TV personality. Leno would attract more viewers for NBC.

Continued Leno will provide 46 weeks of new episodes while competitors will have Drama shows cost on average $3 to $15 million. Jay Leno’s new show will cost $2 million. This saves NBC money. NBC hopes Mr. Leno can draw a wide audience. NBC's prime-time programs has declined 24% since 2006