1 Increase Neuro Brand Presence in Supermarket Channel Double commission paid for all Neuro case to salesman Timing : Feb 22 st to April 28 th How? – Utilize Promotion pricing – Maximize Display opportunities – Shipper Placement – Increase Cold opportunities – Margin Wraps – Affinity Displays 2014 Polar March / April Future Consumption

Polar March / April Immediate Consumption Increase Neuro Brand Presence in AOM Channel 75 cents additional commission paid for all Neuro case to salesman upon achieving 15 % growth over 2013 March/April volume $5 new account min 4 sku’s ( accounts that haven’t bought within 90 days) Timing : Feb 22 nd to April 28 th How? – Utilize Promotion pricing Buy 4 get 1 free – $22.50 case – Net $18.00 case – $1.50 unit cost, SRP 2/$ 5 retail $1.00 bottle penny profit

2014 March /April Supervisor Incentive Increase Neuro Brand Presence in Supermarket Channel Timing : Feb 22 nd to April 28 th Payout + 15% $ % $ % $ 250 * Bonus $ 250 to manager with highest % vs PY How? – Utilize Promotion pricing – Maximize Display opportunities – Shipper Placement – Increase Cold opportunities – Margin Wraps – Affinity Displays

retail execution 4 themed POS tying into national campaign trimester anchor merchandising programs to leverage consumer campaigns in-store shopper campaigns with trial offers for select key accounts buy any neuro, get a free SLEEP trial driving coupons for incremental placements Shipper Program with Shaw’s and Stop & Shop

2014 Future Consumption Promo Pricing dates 6/21-7/117/12-8/88/9-9/5 pricing 2/$5 (edlp) 2/$4 (tpr) 2/$5 (edlp) dates 6/9-6/296/30-7/277/28-8/108/11-9/7 pricing $2.39 (edlp) $1.99 (tpr) $2.39 (edlp) $1.99 (tpr) dates 6/1-9/7 pricing 2/$4 (tpr) 2/$4 (tpr) 2/$4 (tpr) 2/$4 (tpr) slides Needs to be update pricing

Standards 6 Core standards engineered to drive profitability in warm and cold sets