Monique Burr Foundation

What is Give and Go?

Ticket Prices

How MBF is benefitting

We Give Project

October is Anti-Bullying Month

Top 3 Games  August 9: Dolphins  August 24: Eagles  September 29: Cowboys Back Up Game December 15: Buffalo Bills

Why we picked the games  Dolphins are a Florida team  Eagles are a top team  Cowboys have a large fan base  UF has no conflicting dates with Jags games  FSU has no conflicting dates, but has some conflicting weekends  None of the dates are near other MBF events

Target Audiences  UNF/JU Students  UNF Faculty  Past, Present and Future Sponsors  MBF Board members  Local businesses

Secondary Research  Previous Jacksonville non profit Give and Go Campaigns: Other non profits have a link to purchase tickets on their homepage Other no profits have already started social media statuses and have created press releases Some news stations have already contacted other non profits regarding Give and Go

SWOT Analysis  Strengths Builds brand awareness Raises money Builds relationships with sponsors and businesses  Weaknesses: A lot of people sell Jaguar tickets A lot of non-profit organizations in Jacksonville  Opportunities: Gain more partners and relationships Make MBF more well known in Jacksonville community  Threats: Competition from other non-profits

Campaign Strategy  The Monique Burr Foundation for Children Inc. is working with the Jacksonville Jaguars to sell tickets with some of the proceeds benefiting the foundation. Monique Burr plans on utilizing social media, Jacksonville businesses, past and present sponsors, board members, ticket incentives and research to create a campaign that will lead to new levels of success and outreach.

Objectives 1. Motivational Objective  Fundraising: Sell 100 Jaguars tickets to benefit Monique Burr foundation. 2. Informational Objective  Brand Recognition: Increase MBF brand awareness. 3. Informational Objective  Relationship Building: Build relationships within the Jacksonville community.

Tactics- Objective 1 Sell 100 Jaguars tickets to benefit Monique Burr foundation.  Who are we going to sell tickets to?  How are we going to sell tickets?  Board member (office) competition  Contact current and previous sponsors Research past MBF sponsors

Tactics- Objective 2 Increase MBF brand awareness.  Social media Put a link to purchase jags tickets on MBF website Make Facebook event page ○ Invite past donors, possible donors, board members and full target audience  Increase FB/Twitter traffic  Flyers- Q code  St. Johns town center partners

Facebook Posts

Tactics- Objective 3 Build relationships within the Jacksonville community.  Office luncheon with potential sponsors  Press Release  UNF/JU  Buy 10+ tickets= incentive (t-shirts, discounted Live at the Lot tix)

Why tailgating can be beneficial  Good free marketing for MBF Banner access  Pass out MBF merchandise Coozies, t-shirts, hats, etc.  Can be a dry event  Raffle with MBF merchandise—each ticket is $2, goes back to MBF  Raffle/cookout with Ed Burr/redbull girls  Good advertising for El Pescado—pass out El Pescado flyers  Bring corn hole

Fun Incentives/Ideas  Social media blast when ticket sales are near 100 th one sold—100 th ticket purchased wins a prize  Generic letters for town center businesses and smaller shops and boutiques (Ponte Vedra, Riverside and Avendale)