BUS 362 Marketing Research SPSS Exam Spring 2014 Name: Asya Chukarska Time of the exam start: 2:20PM 4 digit/letter code:

Instructions This exam is designed to test your ability to use SPSS to perform a set of analyses that have been covered in this class during the semester. For the exam you will be using a dataset based on a case study presented in your textbook called “AAA Concepts”. You need to answer 7 questions, which can bring you a total of 14 points equal to 14% of your final grade for the semester. You have 70 minutes to complete the exam. Each question is presented on an individual slide. Use the slide body to provide an answer and/or paste a graphical illustration/ table to support it. If you need additional space, insert an additional slide. Upon completion, you will save the PPT file with your answers, rename with your first and last name and raise your hand to alert the instructor. You will submit your work over outlook in front of the instructor and wait for verification  that it has been received. Good luck! 2

2 pts Q1: Describe the demographic profile of the sample by “Number of people that live in household”. Provide visualizations. 2 pts Nominal, so we run for Mode 3

2 pts Q2: Given a 95% confidence interval what is the best estimate for the likelihood that the true population believes that “Global warming is a real threat”? 2 pts The mean is This means that most of the people answered 5 (agree) and 6 (strongly agree) 4

2 pts Q3: Test the hypothesis that on general people tend to agree that: “Americans use too much gasoline” 2 pts H0: agree Holds if 2t>=5% (0.026 < 0.05) t within +/ (t = 0.403)  Does not hold On general people DO NOT agree that “Americans use too much gasoline” 5

2 pts Q4: Identify whether married and unmarried people differ in their opinion on the “Probability of buying a standard size hybrid auto within the next three years” 2 pts H0: there is no difference between married and unmarried Holds if 2t>=5% (0.609<0.05) t within +/ (0.512)  The hypothesis holds This means that there is no difference in the opinion of married and unmarried people 6

2 pts Q5: Identify whether there are at least two job category groups that display similarity in their opinion on the “Probability of buying a standard size hybrid auto within the next three years” 2 pts Similarity between: Sales and office & Agricultural and natural resources Service & Retired & Precision Production, Craft, Repair 7

2 pts Q6: Identify whether the age category is associated and plays a role in the “Favorite television show type” selection. 2 pts H0: Job category is NOT related to Favorite TV Show type Holds if 2t>=5% (0%) t within +/  The Hypothesis DOESNOT hold Job category IS related to Favorite TV Show type 8

2 pts Q7: Identify whether there is a correlation, what is the strength and the direction among “Innovator lifestyle”, “Primary vehicle type” and “Level of education”. 2 pts H0: there is a correlation Significance (above 5%): Primary vehicle type and Life Style: Innovator Strength: None (0.024) Direction: Positive ( ) Significance (above 5%): Primary vehicle type and Level of education Strength: None (0.031) Direction: Positive ( ) If it there was significance in Level of education and Life Style: Innovator the strength would be none and the direction would be very weak 9

Thank you for your participation in the Marketing Research course this semester ! 10