© 2012 Pearson Education, Inc. publishing Prentice Hall. Note 9 The Product Life Cycle

© 2012 Pearson Education, Inc. publishing Prentice Hall. Figure Note The Product Life Cycle 2

© 2012 Pearson Education, Inc. publishing Prentice Hall. Changes in Markets Across the Product Life Cycle  The single phases of a product life cycle differ in a number of important characteristics  Competition and product assortment  Customer behavior and segment configuration  Distribution 3

© 2012 Pearson Education, Inc. publishing Prentice Hall. Figure Note Kano’s Model of Customer Satisfaction 4

© 2012 Pearson Education, Inc. publishing Prentice Hall. Figure Note Criterion in Consumer Preferences and Choice 5

© 2012 Pearson Education, Inc. publishing Prentice Hall. Table Note Market Characteristics Across the Product Life Cycle 6

© 2012 Pearson Education, Inc. publishing Prentice Hall. Table Note Marketing Strategies Across the Product Life Cycle 7

© 2012 Pearson Education, Inc. publishing Prentice Hall. Table Note Marketing Tactics Across the Product Life Cycle 8

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