1. Marketing Environment 03 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

2. Global Marketing Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

3. Countertrade Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

4. Going Global? Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

5. Competitive Advantage Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

6. Understanding Local Conditions Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

7. Roadblocks at the border Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

8. Global Marketing Environment Global Marketing Environment ECONOMIC ENVIRONMENT Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall COMPETITIVE ENVIRONMENT TECHNOLOGICAL ENVIRONMENT POLITICAL/LEGAL ENVIRONMENT SOCIOCULTURAL ENVIRONMENT

9. Economic Environment Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

10. Economic Development Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

11. Business Cycle Copyright © 2012Pearson Education, Inc. Publishing as Prentice Hall

12. Competitive Environment Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

13. Competition Micro- Environment for discretionary income product competition brand competition Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

14. Competition Macro- Environment monopoly oligopoly monopolistic competition perfect competition Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

15. Technological Environment Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

16. Political/Legal Environment Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

17. Sociocultural Sociocultural Environment Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

18. Sociocultural Environment Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

19. ExportingDirect investment COMMITMENT - RISK Contractual Agreements Strategic Alliances Market Entry Strategies Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

20. Standardization Localization Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

21. Global Marketing Decisions Straight Extension Product Adaptation Product Invention Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

22. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright © 2012 Pearson Education, Inc. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall