ENHANCING YOUR SEARCH STRINGS Presented by John White Director of Training Broadlook Technologies

Overview 1. Setting the right expectations 2. Enhancing your Search with advanced features 3. Law of Permutations

Setting the Right Expectations What’s the difference in search engines? Example search: companies Yahoo – 2,690,000,000 Google – 645,000,000 MSN Live – 303,000,000

So is Yahoo the Best? Source: Amount indexed from a page Yahoo 210 KB Google 520 KB MSN Live 1020 KB

Example: Dec of Independence

Summary Yahoo Hits the most pages, but indexes the least on each page Hits the most pages, but indexes the least on each pageMSN Hits the least pages, but indexes the most on each page Hits the least pages, but indexes the most on each pageGoogle Middle of the line Middle of the line

Limits of Any Search Max possible results = 1000 Additional filtering done for similar results

“ ” – Look for an exact phrase Intitle: - Search for the keywords only in the title Inurl: - Search for the keywords only in the URL Site: - Conduct a search on a specific site only Part 2- Advanced Search Operators

Getting rid of poor results - (minus sign) gets rid of poor results

Using Advanced Search Wizard

Law of Permutation Permutations is the concept of taking one thing and being able to say it in many different ways, hundreds of ways, deconstructing it to the very nature of what it is you’re looking for.

Thinking of Every Variation Goal: List of Hospitals List of hospitals, hospital list, hospital directory, find a hospital, hospital association, hospital company list Goal: Find Marketing Directors Marketing Director, Director of Marketing, Marketing Manager, …

Title Research

End Result Before Search String: Marketing manager 38,600,000 99% junk After: (inurl:resume OR intitle:resume) ("Marketing Manager" OR "Director of Marketing" OR "Director of Telemarketing" OR "Marketing Director") -sample -jobs –how 18,200 no poor results on the first page

Thank You for Attending John White Director of Training Get your free copy of Title Research, a Diver trial, and a copy of the PowerPoint: