Jason Silberberg | NabThat | CEO | Your Digital Consumer - Understand the Power of Your Website & Consumer Experience Jason Silberberg.

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Presentation transcript:

Jason Silberberg | NabThat | CEO | Your Digital Consumer - Understand the Power of Your Website & Consumer Experience Jason Silberberg CEO/Co-Founder NabThat

BACKGROUND Born & Raised in Los Angeles Automotive Family Technology Background Jason Silberberg | NabThat | CEO |

Modern Consumers Jason Silberberg | NabThat | CEO |

Value PrivacyDo not like lead forms Treat your website as an information portal Expect an experience that is consistent with modern e-commerce You are losing these buyers because they refuse to “pay” for information with their Name, Phone, and . They are MODERN CONSUMERS Jason Silberberg | NabThat | CEO |

*JD Power Jason Silberberg | NabThat | CEO |

*JD Power Jason Silberberg | NabThat | CEO |

+ TIME CONSUMING + UNWANTED CALLS AND S + NEGOTIATION PUSHY SALESPEOPLE Jason Silberberg | NabThat | CEO |

POWERLESS EXPERIENCE Jason Silberberg | NabThat | CEO |

WHAT DO MODERN CONSUMERS WANT? 56% would like to see online deal building 45% would like anonymity until a deal is reached 2/3 car buyers much likely buy from a dealer who offers their preferred experience *autotrader Jason Silberberg | NabThat | CEO |

OEM 3 rd Party Local Dealer Jason Silberberg | NabThat | CEO |

PERSONALIZED EXPERIENCE Jason Silberberg | NabThat | CEO |

= EFFECIENCY HELPFUL CONTACT + TRANSPARENCY + DICTATED COMMUNICATION Jason Silberberg | NabThat | CEO |

HELPFUL CONTACT Provide Value and Detailed Information. Short and To The Point. Don’t Ask. Tell. Listen.

Jason Silberberg | NabThat | CEO | TRANSPARENCY Be Honest and Forthcoming. Give, give and give. Detailed Info. Deliver.

Jason Silberberg | NabThat | CEO | DICTATED COMMUNICATION Enable Actionable Interaction. Respond and then Engage. Be the Receiver. Personal.

$21.2 BILLION Dealership ad spending 2014, second only to retail Jason Silberberg | NabThat | CEO |

5,000 Dealerships on avg. receive 5,000 visitors Jason Silberberg | NabThat | CEO |

3 Consumer will visit 3 dealership sites Jason Silberberg | NabThat | CEO |

2% The average dealership monetizes only 2% of the total traffic going to its site.

Jason Silberberg | NabThat | CEO | $295 In 2014, digital ad spending topped traditional, with $294 spend per new car sold.

Jason Silberberg | NabThat | CEO | YOUR DIGITAL DEALERSHIP Spending Money with Little Return Quantity Does Not Equal Quality

Jason Silberberg | NabThat | CEO | YOUR WEBSITE Mobile = 40% of your Traffic 1st Engagement is Digital Google Rewards Mobile

VS. John Smith Jason Silberberg | NabThat | CEO |

MAKE CHANGES Not a Potential Lead a Customer Test Your Experience Focus on Data Personalize Not Automate

Jason Silberberg | NabThat | CEO |

A | B

Jason Silberberg | NabThat | CEO |

TAKE OWNERSHIP You Control Your Customers Experience!

CONTACT INFO Full Name: Jason Silberberg Company: NabThat, Inc. Job Title: CEO/Co-Founder Share an important takeaway you received from this session using hashtag #DD19 for a chance to win an iPad