doc.: IEEE /187r0 Submission July 2000 Ian Gifford, M/A-COM, Inc.Slide 1 Project: IEEE Working Group for Wireless Personal Area Networks (WPANs) Submission Title: [MC Marketing Plan Report] Date Submitted: [11Jul00] Source: [Ian Gifford] Company [M/A-COM, Inc.] Address [1011 Pawtucket Boulevard Lowell, MA USA ] Voice:[ ], FAX: [ ], Re: [] Abstract:[The following report provides a planning tool for Marketing Communications.] Purpose:[The MC will use this report as a way to capture their ongoing WG & specific MC work. This author will consolidate or work with other authors if they have other work that needs to be reported.] Notice:This document has been prepared to assist the IEEE It is offered as a basis for discussion and is not binding on the contributing individual(s) or organization(s). The material in this document is subject to change in form and content after further study. The contributor(s) reserve(s) the right to add, amend or withdraw material contained herein. Release:The contributor acknowledges and accepts that this contribution becomes the property of IEEE and may be made publicly available by

doc.: IEEE /187r0 Submission July 2000 Ian Gifford, M/A-COM, Inc.Slide 2 IEEE Working Group for Wireless Personal Area Networks™ Marketing Committee Marketing Plan Report July 2000 LaJolla, CA USA

doc.: IEEE /187r0 Submission July 2000 Ian Gifford, M/A-COM, Inc.Slide 3 Contents Overview from Web Site Summary WG Life Cycle Marketing Plan Web Site – –The HTML Page will be the most current

doc.: IEEE /187r0 Submission July 2000 Ian Gifford, M/A-COM, Inc.Slide 4 Overview from Web Site The IEEE Working Group for WPANs™ has provided the following online Marketing Plan to profile the Marketing Communications from the WG. The focus of the plan is on the "push" side vs. the "pull" side of our Marketing Communications or rather we are asked individually to submit articles from time to time into Magazines, speak at Trade Shows, etc. this is "pull". The Marketing Committee does not portend to control "pull" but rather just tries to monitor and archive. The Marketing Committee is primarily concerned with creating "push" communications in support of the Projects and one of the three types of IEEE Standards documents: standard, recommended practice, or guide they have as a deliverable. These IEEE Standards documents are depicted below in terms of timelines and the individual Working Group, Task Groups, or Committee life cycles authorized to the Projects by our Sponsor. Source:

doc.: IEEE /187r0 Submission July 2000 Ian Gifford, M/A-COM, Inc.Slide 5 Summary The WG is finite and each project has its own lifecycle The Marketing Committee should be planning during the entire lifecycle of a project The following report is snapshot of the Marketing Plan for the participating projects If you want to participate please contact Bruce Kreamer or Ian Gifford

doc.: IEEE /187r0 Submission July 2000 Ian Gifford, M/A-COM, Inc.Slide 6 WG Life Cycle

doc.: IEEE /187r0 Submission July 2000 Ian Gifford, M/A-COM, Inc.Slide 7 Marketing Plan

doc.: IEEE /187r0 Submission July 2000 Ian Gifford, M/A-COM, Inc.Slide 8 Marketing Plan (cont.)

doc.: IEEE /187r0 Submission July 2000 Ian Gifford, M/A-COM, Inc.Slide 9 Marketing Plan (cont.)