1. doc.: IEEE 802.15-99/145r0 Submission November 1999 Rick Alfvin, KodakSlide 1 Project: IEEE P802.15 Working Group for Wireless Personal Area Networks (WPANs) Submission Title: [Proposed 802.15 WPAN High Rate Study Group ad hoc marketing meeting summary] Date Submitted: [11 November, 1999] Source: [Rick Alfvin] Company [Eastman Kodak Company] Address [1700 Dewey Avenue, M.C. 01829, Rochester, New York 14650-1829] Voice:[(716) 588-6166], FAX: [(716) 588-6322], E-Mail:[alfvin@kodak.com] Re: [If this is a proposed revision, cite the original document.] Abstract:[Proposed 802.15 WPAN High Rate Study Group ad hoc marketing meeting summary] Purpose:[Informational. This document is intended to provide a summary of the ad hoc marketing committee meeting which took place November, 11, 1999 coincident with the morning session of the 802.15 MC meeting. ] Notice:This document has been prepared to assist the IEEE P802.15. It is offered as a basis for discussion and is not binding on the contributing individual(s) or organization(s). The material in this document is subject to change in form and content after further study. The contributor(s) reserve(s) the right to add, amend or withdraw material contained herein. Release:The contributor acknowledges and accepts that this contribution becomes the property of IEEE and may be made publicly available by P802.15.

2. doc.: IEEE 802.15-99/145r0 Submission November 1999 Rick Alfvin, KodakSlide 2 Proposed IEEE High Rate Study Group Ad Hoc Marketing Meeting Jim Allen - Acting Chair  Identify Marketing audience targets  Bluetooth SIG  HomeRF  802.11b  new applications  universities and academic institutions

3. doc.: IEEE 802.15-99/145r0 Submission November 1999 Rick Alfvin, KodakSlide 3  Develop marketing strategy/message for each target audience  Core message  Value of IEEE  Identify liaisons into marketing audience targets  Identify differential value-added application space  Call for applications from marketing targets Proposed IEEE High Rate Study Group Ad Hoc Marketing Meeting Jim Allen - Acting Chair

4. doc.: IEEE 802.15-99/145r0 Submission November 1999 Rick Alfvin, KodakSlide 4  Develop marketing requirement specification documents  Co-develop press releases with 802.15  Develop brand identity for High Rate Proposed IEEE High Rate Study Group Ad Hoc Marketing Meeting Jim Allen - Acting Chair